Ellie Neal

Kia ora! I’m Ellie, a web designer, developer, and copywriter specialising in trust-focused websites.

I design and build websites for Aotearoa-based, purpose-led organisations and professionals, so your work is clearly understood, trusted by stakeholders, and able to stand up in high-scrutiny environments.

My clients don’t need hype. They need minimal, well-structured websites that explain complex work clearly and can be confidently relied on in boardroom, funding, regulatory, and enterprise contexts.

I bring over 7 years’ experience working in high-scrutiny settings, including government, NGOs, healthcare, science-based organisations, and professional services. I’ve previously worked within Oranga Tamariki and the Ministry for the Environment, where communicating complex, sensitive information clearly in digital contexts, under public and regulatory scrutiny, was essential. That experience shapes how I approach every website today.

Past clients include iwi organisations such as Ngāti Apakura, and healthcare and social service providers including Te Kāika, a government-backed entity operating in complex, high-accountability environments.

Experience highlights

• 7+ years’ experience across government, NGOs, healthcare, science, and professional services

• Delivery of a 77-page healthcare website for a $38M government-funded organisation, designed to support public accountability, accessibility, and stakeholder trust

• Websites designed to support funding, governance, partnership, and enterprise-level conversations

I design and build websites that

• explain complex or technical work clearly and simply

• avoid marketing fluff and trend-driven visuals

• reflect credibility, sound judgment, and real-world experience

• can be confidently shared in formal, high-stakes settings

What I do
End-to-end website delivery, including strategy and structure, copywriting and messaging, design and build, SEO foundations, and launch.

I’m a strong fit if you need a website that must stand up to scrutiny, communicate complex work clearly, and be trusted by the people who matter most.

If that sounds like your project, I’d be happy to talk.