
Ellie N.
Meta Ads & Social Media Marketer · Web Designer & Developer in Wellington
Wellington web designer & developer Ellie Neal builds trust-focused websites for NZ organisations. 7+ years’ experience in high-scrutiny sectors.
- Location
- Wellington
- Availability
- 20+ hours per week
- Category
- Marketing & Growth
- Project examples
- 6 projects
About
Kia ora! I'm Ellie, a Kiwi marketer and web designer. I help businesses get seen, get the click and turn it into a sale, from the ad someone scrolls past to the website they land on.
Marketing that pays you back (Pretty Profitable)
I run Meta ads (Facebook and Instagram) and build organic social strategies for brands that want real sales and bookings, not just likes. I buy the media and make the creative, so the person setting your budget is the same person who knows why each ad works. Email marketing (Klaviyo) is available as an add-on for ad clients.
Paid social: Meta ads strategy, media buying, tracking set up so sales are tied back to the ads, testing and weekly optimisation
Ad creative: hooks, scripts, static and video ad concepts, UGC briefs and ad copy
Organic social strategy: a clear plan with content pillars, formats, hooks and a posting rhythm that turns views into enquiries
Email: welcome flows, abandoned cart and campaign emails, so the traffic you pay for keeps converting
Recent results
29.6x ROAS: $26,350 in bookings from $889 ad spend for a surf charter in the Mentawai Islands (organic + paid, with Marbelous Marketing)
22.4x ROAS and sold out: 26 bookings from $359 for a hotel in Kenya
9.24x ROAS: 30 bookings from $487 with Messenger ads for a hotel in Africa
7.38x purchase ROAS for a NZ skincare brand, including their Black Friday campaign
4.8x ROAS in month one for a beauty e-commerce brand (up from 2.38x)
"Our sales are insane." Dubai fitness client
2M+ organic views in 30 days
Websites people trust (Mārama Studio)
Through Mārama Studio I design and build clear, credible websites on Webflow and Wix for purpose-led organisations and professionals, including iwi, healthcare, government-funded and professional services. My clients don't need hype; they need websites that explain their work clearly and can be confidently shared with boards, funders and partners.
A 77-page website for Te Kāika, a $38M government-funded healthcare organisation
The Ngāti Apakura iwi website, covering governance, history and reconciliation
End-to-end delivery: strategy and structure, copywriting, design and build, SEO foundations and launch
My background
7+ years in marketing and digital across Aotearoa and the UK. I started as a performance specialist at a paid media agency running Google and Meta ads, then led social media for the Ministry for the Environment (70,000+ audience, 3.5% average engagement) and paid and organic campaigns for Oranga Tamariki. Graduate Diploma in Commerce (Marketing), Victoria University of Wellington.
Why work with me
One person, start to finish. No account managers or hand-offs.
Ads, social and the website they land on, all joined up.
Reporting that tracks leads and sales back to revenue, not vanity metrics.
I reply within 24 hours.
Whether you need more sales from your ads, a social strategy that actually converts, or a website people trust, I'd love to hear what you're working on.
Portfolio
Selected projects and examples of this freelancer's work.
22.4x ROAS and fully booked from $359 of Meta ad spend for a hotel in Kenya
- Website Development
- Marketing Strategy
- Media Buying
Ellie N.29.6x ROAS: $26,350 in bookings from $889 for a surf charter
- Website Development
- Marketing Strategy
- Media Buying
Ellie N.~1.5x sales in one month with Meta ads for a Dubai fitness studio
- Website Development
- Marketing Strategy
- Media Buying
Ellie N.30 hotel bookings from $487 with Messenger ads (9.24x ROAS)
- Website Development
- Marketing Strategy
- Media Buying
Ellie N.7.38x purchase ROAS and a full Black Friday campaign for a NZ skincare brand
- Website Development
- Marketing Strategy
- Media Buying
Ellie N.4.8x ROAS in month one for a beauty e-commerce brand (up from 2.38x)
- Website Development
- Marketing Strategy
- Media Buying
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