Christchurch
Laura Fisher
Graphic Designer + Illustrator
Hire a Campaign Strategist in New Zealand
Boost campaign ROI and reach the right customers using local market insight and paid/organic channel planning.
Auckland
Paul Wilson
Google Ads Specialist
Auckland
Katie Eder
Google Ads & Digital Advertising Strategist
Wellington
Echo Wang
Graphic Designer
Christchurch
Magdalene Manson-Blair
Senior Graphic & UX Designer
Nelson
Rachel Moffitt
Marketing Consultant & Community Connector
What this service is for
What can a campaign strategist help you build?
A campaign strategist turns business goals into a measurable plan—defining audiences, channels, messaging and KPIs so your social, search and email activity drives sales, leads or awareness without wasting ad spend.
Launch a product or new location
Define target audiences, messaging and a channel mix to generate awareness and enquiries ahead of your launch.
Grow online sales or leads
Design paid and organic funnels that prioritise the highest-value audiences and measure conversions to improve return on ad spend.
Re-engage customers and reduce churn
Plan remarketing and lifecycle messaging to bring back past buyers and re-activate inactive contacts.
How Unicorn Factory works
A simple way to find the right freelancer.
Create one project brief, compare applications from relevant freelancers, and choose who you would like to meet.
Step 01
Tell us what you need.
Use the guided brief to explain the outcome, timing, budget, and context. You do not need to prepare a technical specification.
Freelancers in our network
See campaign strategists from our network
Below are example profiles from the Unicorn Factory network. To start, create a project brief; relevant freelancers will apply, you review applications, and Unicorn Factory makes warm introductions.
Tell us about your project
Ideas for your brief
Project ideas you can brief
Use these scopes as starting points for a brief — each can be scaled or combined depending on your budget and goals.
Channel mix and launch plan
A strategic blueprint for a product or location launch that aligns budget, creative and timing across channels.
- Campaign brief and measurable objectives (KPIs)
- Audience personas and targeting recommendations
- Recommended channel mix and media budget framework
- Tactical rollout plan with agreed milestones and measurement approach
Lead generation campaign
A focused acquisition campaign to generate qualified enquiries for sales or bookings.
- Funnel design and lead qualification criteria
- Ad creative brief and messaging for selected channels
- Landing page or form brief with tracking requirements
- Reporting dashboard and optimisation plan
Full-funnel seasonal promotion
Plan and coordinate awareness, consideration and conversion activity for a seasonal sale or event.
- Campaign calendar and channel sequencing
- Creative requirements and production checklist
- Paid media setup brief (audiences, bids, budgets)
- Measurement plan with agreed conversion events and reporting cadence
Proof lives in the work
Related campaign work
Examples of real campaign work from our network — used to show the kinds of briefs campaign strategists have worked on.
See Campaign Strategy Projects
Branding
Comprehensive Brand Refresh for Iconic NZ Burger Brand
- Marketing Strategy
- Campaign Strategy
- Logo Design
Rob Chapman
Marketing & Growth
Google Ads & Analytics Campaign for Almighty Beverage Brand
- Paid Media
- Campaign Strategy
- Google Analytics 4
Bayden Jackson
Marketing & Growth
Scaling Shopify Revenue for Flight Coffee with Digital Marketing
- Campaign Strategy
- Dashboards & Data Visualisation
- Data Analysis & Insights
Robbie Lawton
Branding
A new brand for a trans-tasman tech company
- Marketing Strategy
- Template Design
- Campaign Strategy
Hattie LockePricing guidance
How much does campaign strategy cost?
Indicative NZD price bands to help you plan. Final scope and freelancer rates are agreed directly with the freelancer.
NZ$1,500–4,500 — Small campaign or audit
Scoping, quick audit and a short strategic plan for a single-channel campaign or a low-complexity brief.
NZ$1,500–4,500
NZ$3,500–12,000 — Paid media campaign
Installation and management of a paid acquisition campaign (social/search), creative briefs and optimisation over an agreed period.
NZ$3,500–12,000
NZ$8,000–30,000 — Full-funnel strategy & launch
End-to-end campaign strategy, channel planning, creative direction and measurement for multi-channel launches or seasonal programmes.
NZ$8,000–30,000
What affects the price
- Campaign complexity and number of channels (social, search, email, display, OOH)
- Creative production needs (video, photography, copywriting)
- Duration and frequency of media management and optimisation
- Experience level of the strategist or whether multiple specialists are required
Estimates are indicative, may exclude GST and ongoing ad spend or software fees. Final scope and rates are agreed directly with the freelancer — request a tailored quote when you brief.
Frequently asked questions
Common questions before you hire.
Answers to the questions clients commonly ask before starting a brief.
Still deciding what you need?
Start with the outcome and the context you already have. A polished specification is not required.
How long does a typical campaign brief take to deliver?
A simple campaign plan or audit can be delivered in a few days; more complex full-funnel launches commonly take several weeks to plan and align creative and media.
Do I need to provide creative assets?
You can provide assets or ask freelancers to scope production — agree responsibilities and any production costs in the brief.
How do I choose the right strategist for my business?
Look for relevant sector experience, channel expertise for your priority audience, and clear measurement approaches in their application.
Will Unicorn Factory manage the campaign for me?
No. Unicorn Factory notifies relevant freelancers and makes warm introductions; the business reviews applications and negotiates scope and delivery directly with the freelancer.
How are results measured?
Strategists define KPIs during planning — common measures include conversions, cost per acquisition, revenue and engagement metrics — agree reporting frequency in the brief.
Ready to get moving?
Ready to brief a campaign?
Create a short project brief — we’ll notify relevant campaign strategists and make warm introductions so you can review applications.