Project overview
The challenge
Pravillo × Nudge, a fitness studio in Dubai, had leads coming in, but nobody could track them through to booked clients and revenue, so it was unclear which ads were actually working.
My approach
New Meta ads (Facebook and Instagram) with fresh creative and hooks
A lead journey with direct booking links, so people could self-book
Every lead followed through to a sale, so spend could go to what was working
The result
Sales nearly 1.5x the month before, and the client increased their ad budget. In their words: "Our sales are insane."
Services: Meta media buying, ad creative, lead journey set up.
