Wellington
Hayden Maskell
Copywriter
Hire a Copywriter in New Zealand
Find a New Zealand copywriter for website messaging, campaigns, product pages, and content that gives customers a clear reason to act.
Queenstown/Wanaka
Jo Mills
Content writer and communications specialist
Nelson
Ben Seelen
Email Marketing Expert (Klaviyo, Omnisend)
Tauranga
Andrew Fuller
Email Marketing Man
Auckland
Connor Amor-Bendall
Senior Copywriter and Marketing Strategist
Auckland
Ana Cocherel
Social Media Expert
What this service is for
What can a copywriter help your business say?
A copywriter can turn a rough idea, established brand, or underperforming page into practical words that make it easier for customers to understand and choose you.
Clarify what you offer
Shape your services, value proposition, and key messages so customers quickly understand why your business is relevant.
Improve website and sales copy
Rewrite important pages, landing pages, product information, or calls to action around what customers need to know next.
Give campaigns a consistent message
Create a clear campaign idea and the copy needed across ads, email, social, print, or launch materials.
How Unicorn Factory works
A simple way to find the right freelancer.
Create one project brief, compare applications from relevant freelancers, and choose who you would like to meet.
Step 01
Tell us what you need.
Use the guided brief to explain the outcome, timing, budget, and context. You do not need to prepare a technical specification.
Freelancers in our network
Meet copywriters who could help with your project.
Tell us what you need and we will share your brief with suitable freelancers across our network, not only the profiles shown here.
Tell us about your project
Ideas for your brief
Ways a copywriter could help.
Use these as a starting point for your brief. The right scope will depend on your audience, existing brand, pages, channels, and what needs to change.
Website copy refresh
Clearer core pages for a business whose website no longer explains its offer or makes the next step obvious.
- Message and page review
- Homepage and service-page copy
- Calls to action and enquiry prompts
- Copy handover for your website build
Campaign or launch messaging
A focused message and supporting copy for a new offer, product launch, seasonal campaign, or sales push.
- Campaign message and key themes
- Ad, email, or social copy
- Landing-page or product copy
- Review and refinement rounds
Brand voice and messaging guide
A practical reference for a team that wants writing to sound more consistent across customer touchpoints.
- Audience and message workshop
- Voice principles and examples
- Core value proposition
- Reusable message and copy guidance
Proof lives in the work
See copywriting and communications work.
Review related projects to see the range of work freelancers can support, then create a brief around the outcome you want.
See Copywriting Projects
Websites & Web Development
Country Wonders Preschool | Landing Page Squarespace Website Design
- Landing Page Development
- Web Design
- Copywriting
Ellie Manahi
Writing & Editing
Technical Blog and Social Content for AMS Life Insurance Awareness
- Copywriting
- Blog Writing
- Social Media Marketing
Emmy Walker
Design & Creative
Comprehensive Content Creation & Design for Città
- Copywriting
- Editorial & Layout Design
- Content Marketing
Sheba Basika
Branding
Believe U Can: Gen Z Brand Campaign for University of Canterbury
- Copywriting
- Brand Strategy
Rupert de Paula
Writing & Editing
Content Strategy and Marketing for Medical Technology Business
- Technical Writing
- Copywriting
- Blog Writing
Emily DraperPricing guidance
How much does copywriting cost?
Costs depend on how much discovery, research, writing, and review the work needs, as well as the number of pages, channels, or people involved.
Small copy refresh
A focused review and rewrite of a key page, short sequence, or small set of customer-facing copy.
NZ$600–$1,500
Website copy project
Core messaging and copy for a small business website, usually involving several important pages and a defined review process.
NZ$2,000–$5,000
Messaging or campaign support
A broader engagement covering positioning, campaign or launch messaging, and copy across several customer touchpoints.
NZ$3,500–$8,000+
What affects the price
- How much research or customer insight is needed
- Number of pages, products, or channels
- Existing brand direction and source material
- Stakeholder review and approval process
Indicative New Zealand dollar estimates only, excluding GST. Freelancers set their own pricing after reviewing your scope, and final rates vary by experience and project complexity.
Frequently asked questions
Common questions before you hire.
Answers to the questions clients commonly ask before starting a brief.
Still deciding what you need?
Start with the outcome and the context you already have. A polished specification is not required.
What should I include in a copywriting brief?
Explain what you are offering, who it is for, what needs to change, which pages or channels are involved, and any brand or customer material you already have.
How much copywriting do I need for a website?
Start with the pages that influence understanding or enquiries most: usually the homepage, key service or product pages, and the calls to action that guide customers forward.
Can a copywriter work with our existing brand?
Yes. Share your existing website, brand guidelines, customer research, and examples of writing you want to keep or avoid so the freelancer can understand the context.
How long does a copywriting project take?
A focused page refresh may take a week or two once the brief is clear. Website or messaging work can take longer when discovery, interviews, or several review rounds are involved.
How do I choose the right copywriter?
Compare relevant work, the freelancer's proposed approach, their understanding of your audience, timing, and pricing before requesting an introduction.
Ready to get moving?
Tell us what you need the copy to do.
You can start with the page, campaign, or customer problem you want to improve. A finished brief or perfect wording is not required.