Wellington
Hayden Maskell
Copywriter
Hire a Copywriter in New Zealand
Hire a New Zealand copywriter for website pages, campaign messaging, and brand language customers can act on. One brief, named applicants, you choose. An ongoing content programme sits with content marketing. Rankings and technical search sit with SEO.
Queenstown/Wanaka
Jo Mills
Content writer and communications specialist
Nelson
Ben Seelen
Email Marketing Expert (Klaviyo, Omnisend)
Tauranga
Andrew Fuller
Email Marketing Man
Auckland
Connor Amor-Bendall
Senior Copywriter and Marketing Strategist
Auckland
Ana Cocherel
Social Media Expert
What this service is for
What a copywriter is for
This page is for hiring someone to clarify the offer, write website and sales pages, and give campaigns a message people can act on. An ongoing content programme sits with content marketing. Rankings and technical search sit with SEO. Social captions as a channel plan sit with social media marketing. If the page itself needs a new layout, start on web design.
Clarify the offer
Shape the value proposition and key messages so customers quickly understand why the business is relevant.
Website and sales pages
Rewrite the homepage, service pages, landing pages, and calls to action around what the customer needs to do next.
Campaign messaging
A clear campaign idea and the copy needed across ads, email, social, print, or a launch.
How Unicorn Factory works
A simple way to find the right freelancer.
Create one project brief, compare applications from relevant freelancers, and choose who you would like to meet.
Step 01
Tell us what you need.
Use the guided brief to explain the outcome, timing, budget, and context. You do not need to prepare a technical specification.
Freelancers in our network
Meet copywriters who could help.
The profiles below list this service. Tell us what you need and we will share your brief with suitable people across the network, not only the people shown here.
Tell us about your project
Ideas for your brief
Ways to brief a copywriter.
Keep the brief short: the offer, the audience, the pages or channels, and whether this is a website refresh, campaign messaging, or a voice guide.
Website copy refresh
Clearer core pages when the site no longer explains the offer or makes the next step obvious.
- Message and page review
- Homepage and service-page copy
- Calls to action and enquiry prompts
- Copy handover for your website build
Campaign or launch messaging
A focused message and supporting copy for a new offer, launch, or sales push. Channel publishing sits with social media marketing if you need that too.
- Campaign message and key themes
- Ad, email, or social copy
- Landing-page or product copy
- Review and refinement rounds
Brand voice and messaging guide
A practical reference so the team writes more consistently across customer touchpoints.
- Audience and message workshop
- Voice principles and examples
- Core value proposition
- Reusable message and copy guidance
Proof lives in the work
See the copy work already on the site.
Believe U Can is the campaign messaging. Auckland Art Gallery is the copy-tagged website work. The other cards in this set are related communications work — not extra outcomes invented for this page.
Websites & Web Development
Country Wonders Preschool | Landing Page Squarespace Website Design
- Web Design
- Lead Generation
- Landing Page Development
Ellie Manahi
Design & Creative
Comprehensive Content Creation & Design for Città
- Product & eCommerce Photography
- Graphic Design
- Email Marketing
Sheba Basika
Branding
Believe U Can: Gen Z Brand Campaign for University of Canterbury
- Brand Strategy
- Copywriting
Rupert de Paula
Websites & Web Development
Auckland Art Gallery website redesign
- Frontend Development
- Copywriting
- Content Strategy
Ashley CusickPricing guidance
How much does copywriting cost?
Costs depend on how much discovery, research, writing, and review the work needs, as well as the number of pages, channels, or people involved.
Small copy refresh
A focused review and rewrite of a key page, short sequence, or small set of customer-facing copy.
NZ$600–$1,500
Website copy project
Core messaging and copy for a small business website, usually involving several important pages and a defined review process.
NZ$2,000–$5,000
Messaging or campaign support
A broader engagement covering positioning, campaign or launch messaging, and copy across several customer touchpoints.
NZ$3,500–$8,000+
What affects the price
- How much research or customer insight is needed
- Number of pages, products, or channels
- Existing brand direction and source material
- Stakeholder review and approval process
Indicative New Zealand dollar estimates only, excluding GST. Freelancers set their own pricing after reviewing your scope.
Related expertise
Explore other freelance services.
Content MarketingHire a New Zealand content marketer for a plan, articles, and ongoing content customers will actually read.SEOHire a New Zealand SEO specialist for local search, technical fixes, and content that brings enquiries.Social Media MarketingHire a New Zealand social media manager for content, campaigns, and account management.Web DesignHire a New Zealand web designer for a new site, a redesign, or a landing page that converts.
Frequently asked questions
Common questions before you hire.
Answers to the questions clients commonly ask before starting a brief.
Still deciding what you need?
Start with the outcome and the context you already have. A polished specification is not required.
Do I need copywriting or content marketing?
Copywriting here is the offer, the pages, and the campaign message. An ongoing content programme sits with content marketing.
Do I need copywriting or SEO?
A copywriter writes the words customers act on. Rankings and technical search sit with SEO. Say both in the brief if you want one person.
What should I include in a copywriting brief?
Say what you offer, who it is for, what needs to change, and which pages or channels are involved. Share any brand or customer material you already have.
How long does a copywriting project take?
A focused page refresh may take a week or two once the brief is clear. Website or campaign work takes longer when discovery or several review rounds are involved.
Ready to get moving?
Tell us what you need the copy to do.
Write one brief. Compare applicants. Choose the person who will write it.