The project
Project overview
Client
Ramada Worldwide Inc. – A leading global hotel chain under the Wyndham Hotel Group, with properties across Asia-Pacific, North America, and Europe.
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Project Scope
As part of their Asia-Pacific visual identity rollout, I was commissioned to design and develop the official Ramada brandbook. This comprehensive guide governed how brand assets would be applied consistently across vehicle signage, guest communications, print collateral, and in-room elements.
My responsibilities included:
Layout and graphic design of the full brandbook
Technical drawing and visualization of brand applications
Writing and refining microcopy (e.g., door tags, tent cards, shuttle messaging)
Collaborating with global brand managers for accuracy and compliance
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Design Objectives
Ensure brand consistency across properties, franchises, and marketing channels
Provide clear, usable visual specifications for print vendors and hotel staff
Translate the brand’s voice and tone into simple, on-brand copy across touchpoints
