Auckland
Samantha Thornton-Jones
Website Designer & Developer
Hire an SEO specialist in New Zealand
Get more local customers from Google with a New Zealand SEO specialist who builds site and content strategies for sustainable traffic growth.
Auckland
Elise Hopkins
Graphic Designer
Tauranga
Preston Broad
Web Developer
Auckland
Liam Bradburn
Webflow Developer
Nelson
Rachel Moffitt
Marketing Consultant & Community Connector
Nelson
Kirsten Manners
Google & Meta Ads Specialist
What this service is for
What can an SEO specialist help you build?
An SEO specialist improves your site’s visibility in Google and other search tools so more local customers find and contact your business—covering local listings, on‑page content and technical fixes for steady traffic growth.
Increase local enquiries and bookings
Optimise Google Business Profile, service pages and local landing pages so people in your town find and contact you.
Grow online sales for your shop
Improve product pages, category structure and shopping search signals so more ready-to-buy customers land on your store.
Recover after a site change or ranking drop
Technical fixes, redirects and search-console work to restore visibility after a migration or Google update.
How Unicorn Factory works
A simple way to find the right freelancer.
Create one project brief, compare applications from relevant freelancers, and choose who you would like to meet.
Step 01
Tell us what you need.
Use the guided brief to explain the outcome, timing, budget, and context. You do not need to prepare a technical specification.
Freelancers in our network
Example freelancers in our network
Below are real profiles from the Unicorn Factory network to show the type of SEO and web professionals who apply. If one fits, post a brief and freelancers will apply so you can review and choose who to speak with.
Tell us about your project
Ideas for your brief
Project ideas you can post
Three practical scopes to help you brief freelancers. Deliverables are illustrative — final scope and ongoing support are agreed directly with the freelancer.
Local visibility setup & quick wins
A one-off project to set up and optimise local search signals and key pages for immediate visibility gains.
- Google Business Profile review and optimisation
- Priority service or location page copy updates (one or more pages agreed)
- Structured data and citation check/fixes
- Short roadmap of 3–6 priority actions you can implement next
Full-site SEO audit and remediation
Technical and on‑page audit that uncovers issues holding your site back, then fixes or hands over prioritised tasks.
- Technical SEO audit (crawl, index, speed, mobile issues)
- Keyword and content gap analysis for priority pages
- Redirect plan and sitemap updates or implementation support
- Implementation notes and tracking (Google Search Console and Analytics) handover
E‑commerce SEO and category optimisation
Focused work to improve product visibility, category architecture and search conversion signals for Shopify, WooCommerce or other stores.
- Product and category SEO templates and copy recommendations
- On‑site filter and canonical guidance to reduce duplicate content
- Performance and structured data (product/schema) implementation
- Measurement plan for sales and organic traffic attribution
Proof lives in the work
Related work and case studies
Selected projects from our network that relate to site redesigns, Shopify builds and local SEO planning. Read these examples when you prepare your brief.
See SEO Projects
Writing & Editing
Monthly SEO-Optimized Blog Writing for Vivo Hair Salons
- SEO
- Blog Writing
- Content Marketing
Emily Gray
eCommerce
Shopify Ecommerce Website and POS Integration for Loobie & Friends
- SEO
- Web Design
- Website Development
Karen Rubado
eCommerce
Shopify Redesign & Build for Green with Envy Lifestyle Store
- SEO
- Website Development
- eCommerce Store Build & Redesign
Karen Rubado
Marketing & Growth
SEO Recovery and Traffic Restoration for O.F.O
- SEO
- Data Analysis & Insights
- Google Analytics 4
Neel Pabari
Websites & Web Development
Website Migration & Rebuild to WordPress
- SEO
- Web Design
- Blog Writing
Stu Clark
Websites & Web Development
Bringing an old website into a new era
- UX Design
- SEO
- Web Design
Stu ClarkPricing guidance
How much does SEO cost?
Indicative NZ$ ranges to help budget for common SEO engagements. Final scope, GST, hosting or platform fees and freelancer rates are agreed directly with the freelancer.
One-off audit & quick fixes
A focused technical and on‑page audit with priority fixes and a short action plan for a small service business or local shop.
NZ$800 – NZ$3,500
Monthly growth retainer (SME)
Ongoing content, local optimisation and technical work to grow organic traffic for a small-to-medium business; many engagements run as multi-month retainers.
NZ$1,200 – NZ$5,000 / month
E‑commerce or competitive market
Larger e‑commerce sites or national targets with ongoing content, technical SEO and link/authority work — costs rise with competition and site scale.
NZ$4,000 – NZ$10,000+ / month
What affects the price
- Current site health and technical complexity (site speed, crawlability, redirects)
- How many pages or products need content or optimisation
- Competition and keywords you want to rank for (local vs national)
- Measurement and tracking requirements (analytics, conversion setup, e‑commerce tracking)
Estimates are indicative. Final scope and freelancer rates vary by experience and project complexity. Prices exclude GST and any ongoing software or platform fees; request a tailored quote when you post your brief.
Frequently asked questions
Common questions before you hire.
Answers to the questions clients commonly ask before starting a brief.
Still deciding what you need?
Start with the outcome and the context you already have. A polished specification is not required.
How long until we see results?
SEO timelines depend on competition and site health; most businesses see meaningful movement in search visibility after a few months, while larger or competitive targets can take longer. Discuss timing when you review applications.
Do I need a new website before SEO?
Not always. Many improvements are technical and content-based. If the site platform or speed is a blocker, the freelancer will recommend repairs or a rebuild as part of the brief.
How does hiring through Unicorn Factory work?
You create a project brief, relevant freelancers apply, the business reviews applications, and Unicorn Factory makes warm introductions so you can interview and hire directly.
How do I know a freelancer is the right fit?
Review each applicant’s profile, ask for relevant examples, and use the interview to confirm local market experience and approach. Agree deliverables, milestones and rates before starting.
Are these prices fixed or guaranteed?
No — listed prices are indicative ballparks to help budget. Final price, timing and deliverables are set directly between you and the freelancer.
Ready to get moving?
Ready to hire an SEO specialist?
Post a short project brief now and receive applications from New Zealand SEO specialists so you can review and choose who to speak with.