22.4x ROAS and fully booked from $359 of Meta ad spend for a hotel in Kenya

Bookings closed by hand on WhatsApp, so nobody knew which came from ads. An ads-only offer and promo code made every booking trackable: 26 bookings, $8,034+ from $359, sold out.

FreelancerEllie N.Meta Ads & Social Media Marketer · Web Designer & Developer

22.4x ROAS and fully booked from $359 of Meta ad spend for a hotel in Kenya

Project overview

The challenge

Lala Galu is a hotel in Kenya. Every booking closed by hand on WhatsApp, so nobody could tell which ones the ads had paid for.

My approach

A time-limited "Pay 3 Nights, Stay 4" offer sold through chat
A promo code that only existed in the ads, so every ad-driven booking could be counted
Meta messaging campaigns optimised for conversations

The result

26 bookings and $8,034+ in revenue from $359 of ad spend, a minimum 22.4x ROAS. $0.83 per chat (average $2–6) and 6% chat-to-booking (average 2.8%). The campaign closed fully booked.

Services: Meta media buying, offer strategy, messaging ads.