Project overview
The challenge
SamaSama Charters runs surf trips in the Mentawai Islands. Bookings came through their own system, so nobody could see what the marketing was actually earning.
My approach
In collaboration with Marbelous Marketing, organic content built trust and demand
Low-cost Meta ads sent warm, ready people to the booking page
I matched a month of booking records against ad spend to prove the return
The result
$26,350 in bookings from $889 of ad spend (29.6x ROAS) across 31 bookings. $0.09 per click (industry average $0.80+), $3.37 CPM (average $10–18) and $28.69 ad cost per booking.
Services: Meta media buying, organic + paid strategy, booking attribution.
