Project overview
The challenge
Boxo is a hotel in Africa. Their messaging campaign only works if every chat gets a fast reply, and the volume was about to outgrow the team.
My approach
Tight audience targeting on Meta
An AI-powered Messenger response system so every conversation was answered quickly
Chats guided through to a confirmed booking
The result
30 bookings and $4,500 from $487 of ad spend (9.24x ROAS). 205,887 people reached at a $0.92 CPM (average $5–12), and 5.3% of 563 conversations became bookings (average 2.8%).
Services: Meta media buying, messaging ads, response automation.
