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Comprehensive Brand Refresh for Iconic NZ Burger Brand

Rob Chapman (Auckland) revitalised NZ burger brand, reimagining logo, packaging, site, POS, and photography to deliver unified brand and boosted engagement

Project overview

From logo to packaging, website to social media, I reimagined every touchpoint of this iconic NZ burger brand. My work spanned POS design, ad campaigns, out-of-home, and mouthwatering burger photography,  all tied together with a fresh, unified aesthetic. The result? A revitalised brand that turns heads and boosts engagement.