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Case study

Comprehensive Brand Refresh for Iconic NZ Burger Brand

Rob Chapman revitalized an iconic NZ burger brand with fresh design, packaging, web, and social media for higher engagement.

Comprehensive Brand Refresh for Iconic NZ Burger Brand

The project

Project overview

From logo to packaging, website to social media, I reimagined every touchpoint of this iconic NZ burger brand. My work spanned POS design, ad campaigns, out-of-home, and mouthwatering burger photography,  all tied together with a fresh, unified aesthetic. The result? A revitalised brand that turns heads and boosts engagement.