The project
Project overview
I was engaged to complete a rebrand for Groov, a forward-thinking company. This extensive project involved a complete overhaul of the company's visual identity, starting with a modern and dynamic logo design. The work also included social media assets, out-of-home advertisements, and the biggest challenge, designing the look and feel of Groov's new app. This comprehensive rebrand was about creating a cohesive and engaging visual experience across all platforms, ultimately redefining the company's image and strengthening its connection with users.
