Auckland
Samantha Thornton-Jones
Website Designer & Developer
Hire a Brand Refresh Specialist in New Zealand
Refresh your visual identity and messaging to attract the right customers, with designers experienced in logos, guidelines and packaging.
Auckland
Libby Cunniffe
Graphic Designer
Auckland
Kylie May
Graphic & Web Designer
Auckland
Luke McArthur
Digital Designer
Christchurch
Soraya King
FMCG & CPG Packaging Designer
Blenheim
Grace Aitken
Graphic Designer and Website Designer
What this service is for
What can a brand refresh specialist help you build?
A brand refresh sharpens how your business looks and speaks so you attract the right customers. Designers update logos, colours, messaging and templates to reflect your current strategy and market position.
Attract better customers
Refocus visuals and messaging so your marketing speaks to the higher‑value customers you want to win.
Modernise an outdated look
Update fonts, colour palettes and logo treatments that feel old or inconsistent across channels.
Prepare for growth or new markets
Align identity and core messaging before launching a new product, shop, or region.
How Unicorn Factory works
A simple way to find the right freelancer.
Create one project brief, compare applications from relevant freelancers, and choose who you would like to meet.
Step 01
Tell us what you need.
Use the guided brief to explain the outcome, timing, budget, and context. You do not need to prepare a technical specification.
Freelancers in our network
See example freelancer profiles
The profiles below are examples of brand refresh specialists from Unicorn Factory’s network. If you’re ready, submit a brief and relevant freelancers will be invited to apply so you can review their proposals.
Tell us about your project
Ideas for your brief
Practical project ideas
Common, easy-to-scope refresh projects you can brief: practical packages businesses use to update key touchpoints without a full rebrand.
Visual identity refresh
Tidy and modernise existing identity assets while keeping brand recognition.
- Logo refinements or alternate logomarks (web and print files)
- Updated colour palette and typography guidance
- A small asset library: social templates, business card and email signature
- Export-ready files and basic implementation notes
Brand guidelines and messaging
Create a compact playbook to keep visuals and voice consistent across channels.
- One-page brand purpose and positioning summary
- Tone of voice guidance and core messaging examples
- Usage rules for logo, colour, type and imagery
- Templates for presentations, social posts and email
Website and asset refresh
Refresh the website homepage and marketing assets so they match the updated identity.
- Homepage visual and content redesign (mockup and developer notes)
- Updated photography direction or a small image set
- Refreshed hero messaging and calls to action
- Exported assets and a handover checklist for your developer
Proof lives in the work
Examples of brand refresh work
Related project titles from freelancers and studios in our network. (Cards below show supplied project titles and short summaries where available.)
See Rebranding & Brand Refresh Projects
Branding
Comprehensive Brand Refresh for Iconic NZ Burger Brand
- Marketing Strategy
- Campaign Strategy
- Logo Design
Rob Chapman
Branding
Cameron Partners - Brand Redesign
- Logo Design
- Rebranding & Brand Refresh
- Brand Identity & Visual Identity
Lucie Blaze
Branding
Veretis | Rebrand and Brand Story
- Logo Design
- Rebranding & Brand Refresh
- Brand Identity & Visual Identity
Ashley Boyd
Branding
Rebranding for Food by Fire: Bold Visual Identity & Collateral
- Template Design
- Logo Design
- Rebranding & Brand Refresh
Jo Cao
Branding
Rebranding and Visual Identity for The Physio Room Raglan
- Logo Design
- Rebranding & Brand Refresh
- Brand Identity & Visual Identity
Poppy Holland
Branding
A–Z Student Guide Redesign for Otago Polytechnic Students’ Association
- Rebranding & Brand Refresh
- Brand Identity & Visual Identity
- Editorial & Layout Design
Lauren HunterPricing guidance
How much does a brand refresh cost?
Indicative NZ$ ranges to help you set a budget — choose the band that fits the scope and complexity you need.
Freelancer refresh
A focused refresh: logo tweak, palette, a short brand guide and a few templates. Suitable for small businesses with limited touchpoints.
NZ$2,500–6,000
Small-studio refresh
Strategy-led refresh with expanded guidelines, messaging work and multiple asset deliverables for web and print.
NZ$6,000–18,000
Large or multi-channel refresh
Comprehensive refresh across packaging, website, signage and internal communications — useful when many stakeholders and channels are involved.
NZ$20,000–60,000+
What affects the price
- Scope: number of touchpoints (website, packaging, signage, social, print)
- Research and strategy: discovery, stakeholder interviews and competitive review
- Deliverable detail: depth of guidelines, templates and versioning for print/web
- Production needs: photography, illustration, packaging artwork or developer handover
Estimates are indicative and may exclude GST, ongoing software or platform fees. Final scope and freelance rates are agreed directly with the freelancer — request a tailored quote on your brief.
Frequently asked questions
Common questions before you hire.
Answers to the questions clients commonly ask before starting a brief.
Still deciding what you need?
Start with the outcome and the context you already have. A polished specification is not required.
How long will a brand refresh take?
Small refreshes can take 2–4 weeks; strategy-led projects usually take 6–12 weeks depending on stakeholder review cycles and the number of deliverables.
How do I choose between a freelancer and a studio?
Choose a freelancer for focused visual and execution work; choose a studio when you need wider strategy, research or multiple specialist inputs (packaging, web, copy).
How does hiring through Unicorn Factory work?
A business creates a project brief, relevant freelancers apply, the business reviews applications, and Unicorn Factory makes warm introductions.
Can a refresh keep our existing logo?
Yes. Many businesses keep a recognisable logo and focus on system updates (colour, type, photography and messaging) rather than a full logo redesign — discuss your preference in the brief.
How can I trust the freelancer’s work?
Review profiles, portfolios and case-study cards supplied below; ask for relevant samples and a brief project plan during the proposal stage. Any ongoing support or guarantees are agreed directly with the freelancer.
Ready to get moving?
Ready to start your brand refresh?
Create a brief outlining your goals, budget range and timelines. Relevant brand refresh specialists will be invited to apply and you can review applicants before accepting any introduction.