The project
Project overview
Food by Fire is a bold, flavour-driven catering company based in Christchurch, serving engaged couples in their 20s and 30s, and business owners hosting vibrant events across the South Island. With a focus on open-fire cooking and unforgettable feasts, they bring energy, flavour, and style to every table.
They came to me in need of a refreshed brand identity that captured their unique personality - something flavourful, effortless, and full of steeze. The goal was to create a cohesive visual direction that could translate across print, digital, and event collateral.
I had such a great time rebranding Food by Fire, and I’m genuinely thrilled with the final result, even more so knowing how happy the client is with the outcome.😊🔥
What I delivered
• Concept & Mood Boards
• Logo Suite
• Mini Brand Guidelines
• Brand Collateral: Business Card, Greaseproof liner paper, T-shirt Design & Website & Instagram Templates
• Brand Image Treatments
You can see the full project in my website below, enjoy the flavour-packed visuals!
Client feedback
"Love the first concept with the concept of the food over the fire. I think this has elevated it and reminds me actually of what a fancy chef might do "Food by Gordon Ramsay" moving us away from the catering so you nailed that."
"That's really cool and how I see the brand". "Page 23 is exactly what we're thinking for the wood application for the logo"
- Feedback collected from email correspondence with my client, Louise Johns
Collected by Jo Cao based on feedback from the client’s emails.
