About this project
As the lead graphic designer for the rebrand of Cameron Partners, I was tasked with evolving the existing logo rather than creating an entirely new one. My goal was to preserve key elements of the original identity while refining and modernising it to reflect the company’s growth and enduring reputation within the investment banking landscape of Aotearoa New Zealand and beyond. Through a considered creative process, I developed an updated logo and visual language that balance tradition with innovation, maintaining recognisable aspects of the old mark while introducing a more contemporary aesthetic. Emphasising flexibility, scalability, and approachability, the evolved identity strengthens the brand’s presence in a rapidly changing financial world.
