The project
Project overview
At Spruik, a North Shore-based creative agency, I worked as a senior designer on expanding the visual identity of an existing logo. The project involved creating new elements from the logo's positive and negative spaces and applying the refreshed concept across digital and print platforms. Colours were carefully selected to evoke specific emotions and reflect the brand's psychology, following a 70-20-10 balance rule.
We developed a contemporary website featuring custom-built interactive elements, enhancing the user experience and bringing the refreshed visual identity to life.
