About this project
This brand identity was created for an organisation supporting people and families at the final stages of life, a service grounded in compassion, dignity, and human connection.
The design captures the idea of closure and the natural completion of life’s journey. At its centre is a hand-drawn circle, imperfect yet whole, symbolising life’s ebb and flow and the beauty in imperfection.
Bold typography contrasts with the organic circle, while the offset tagline gently disrupts expectations, mirroring life’s unpredictability. Earthy tones evoke warmth and calm, balancing structure with spontaneity.
Authentic, emotional imagery focuses on genuine human expression, celebrating vulnerability and connection at life’s end with honesty and grace.
