Project overview
The brief
Biome Skin & Beauty is a New Zealand skincare brand that needed every channel to feel like the same premium brand, and to sell.
My approach
Meta ads and ad creative across feed and story placements
Organic social design and email design in one consistent look
A full Black Friday campaign: teaser, sale and last-chance ads, with matching emails
The result
7.38x purchase ROAS, so $7.38 back for every $1 spent on ads.
Services: Meta media buying, ad creative, social design, email design.
