Project overview
The challenge
Little Honey, a beauty e-commerce brand, leaned heavily on remarketing. The ads kept selling to people who already knew the brand, without refilling the top of the funnel with new customers.
My approach
Rebuilt the campaign structure to reach new cold audiences
Fresh before-and-after and trend-led ad creative
Kept retargeting lean so budget went to growth
The result
4.8x ROAS in the first month, up from 2.38x. That's $4.80 back for every $1 spent on ads.
Services: Meta media buying, ad creative, funnel restructure.
