Stu Clark

Hi, I’m Stu.

My goal is simple: to help your business get seen online.

I work primarily with small and medium-sized businesses, helping them attract more of the right visitors through websites, SEO, AEO, GEO and Google Ads.

I bring over six years of digital marketing experience alongside a decade of firsthand experience running my own plumbing and renovations business. This combination means I understand both the technical side of online marketing and the realities of building a business, managing customers and generating a reliable flow of work.

How I can help

SEO, AEO & GEO

I optimise websites for traditional search engines such as Google, answer engines and AI-powered search platforms.

This includes:

• SEO – Search Engine Optimisation: Improving your website’s technical setup, content and authority to increase its visibility in conventional search results.

• AEO – Answer Engine Optimisation: Structuring content so search engines and voice assistants can clearly identify answers to the questions your customers ask.

• GEO – Generative Engine Optimisation: Helping AI-powered platforms understand your business, expertise, services and locations so you have a stronger chance of appearing in generated answers and recommendations.

These areas work together to improve how easily potential customers can discover and understand your business across the changing search landscape.

Google Ads

I create and manage focused Google Ads campaigns designed to put your business in front of people already searching for the services you provide.

My approach prioritises relevant traffic, qualified enquiries and careful budget management rather than simply chasing clicks.

Website design and development

I design websites that are professional, easy to use and built around the needs of both your customers and your business.

Depending on your requirements, I can build your website using:

• WordPress: Ideal when you want an easy-to-manage website that allows you or your team to edit content, add pages and publish blog posts.

• HTML, CSS and JavaScript: A strong option when speed, performance, security and complete technical control are the main priorities.

I don’t force every client onto the same platform. The right approach depends on how you want to manage the website, the features you require and your performance aspirations.

Whichever option is selected, the website is built with user experience, mobile responsiveness, SEO, AEO and GEO in mind from the beginning.

My approach

I focus on practical, results-driven strategies tailored to the needs of each business. There are no generic packages, unnecessary jargon or promises of overnight success.

Whether you need a new website, stronger organic visibility, targeted Google Ads or ongoing digital marketing support, I’ll explain what I recommend, why I recommend it and what the work is intended to achieve.

Why work with me?

Before moving into digital marketing, I ran my own plumbing and renovations business in the UK, managing a team of more than 15 employees and subcontractors.

That experience taught me what it actually takes to operate and grow a business, not just how to market one. I understand the pressure of keeping work coming in, managing a team, meeting customer expectations, maintaining quality and dealing with the day-to-day problems that inevitably arise as a business grows.

Because of this, I look beyond clicks, rankings and website traffic. I understand that marketing needs to produce genuine opportunities, support the capacity of your business and provide a worthwhile return on what you invest.

My background also means I work particularly well with trades, construction companies and local service businesses. I understand how these businesses operate, how their customers search and what helps turn an online visitor into a genuine enquiry.

You’ll work directly with me, with clear communication, practical recommendations and no unnecessary agency runaround.

Who I work with

I work with small and medium-sized businesses that want to improve their online visibility and generate more opportunities.

While I can support businesses across a wide range of industries, I’m particularly well suited to trades, construction and local service businesses looking for someone who understands their world and speaks their language.

If you’re looking for practical digital marketing support without the agency runaround, get in touch and let’s discuss what your business needs.