Auckland
Paul Wilson
Google Ads Specialist
Hire a Conversion Optimisation Specialist in New Zealand
Improve the website journeys that turn visitors into enquiries, bookings or sales by finding and fixing the points where people drop off.
Auckland
Bex Story
Product / UX Designer
Auckland
Liam Bradburn
Webflow Developer
Wellington
Katie Parsons
Digital Marketing & Paid Ads Expert
Christchurch
Stu Clark
Web Design, SEO & SEM Consultant
Auckland
Tonya Knight
Digital Marketing, Meta & Google Ads Specialist
What this service is for
What can a conversion specialist help you improve?
A conversion specialist reviews the paths people take through your website and prioritises changes that make it easier to enquire, book or buy.
Improve a key landing page
Clarify the offer, structure and next step on a page that needs to turn attention into action.
Make forms and enquiries easier
Reduce avoidable friction in the forms, booking flows or checkout steps customers need to complete.
Learn from real website behaviour
Use analytics, customer feedback or user testing to understand where visitors hesitate and what to improve first.
How Unicorn Factory works
A simple way to find the right freelancer.
Create one project brief, compare applications from relevant freelancers, and choose who you would like to meet.
Step 01
Tell us what you need.
Use the guided brief to explain the outcome, timing, budget, and context. You do not need to prepare a technical specification.
Freelancers in our network
Meet freelancers who can help with conversion optimisation specialist.
Tell us what you need. Relevant freelancers can apply, you review the options, then request the introductions you want.
Tell us about your project
Ideas for your brief
Ways a specialist could help.
Use these examples to shape your brief. The right scope depends on your goals, current setup and the outcome you need.
Landing page review
Review a priority page and make a focused plan for improving clarity, trust and the next step.
- Page and audience review
- Conversion-friction findings
- Wireframe or copy recommendations
- Measurement plan
Enquiry or booking flow improvement
Improve the process between a visitor deciding they are interested and successfully submitting an enquiry or booking.
- Journey mapping
- Form or booking-flow review
- Priority design and copy changes
- Testing recommendations
Ongoing optimisation support
Create a structured approach to testing and improving important customer journeys over time.
- Baseline measurement
- Prioritised experiment backlog
- Implementation support
- Regular learning and reporting
Proof lives in the work
See related website and growth work.
Review relevant projects from the network to understand the kinds of websites, landing pages and digital journeys freelancers have worked on.
See Conversion Rate Optimisation Projects
Websites & Web Development
WooCommerce for furniture brand
- UX Design
- User Research
- Web Design
Kylie Richardson
eCommerce
Deadly Ponies Gift Card Experience & Home Page Build
- UX Design
- Landing Page Development
- Web Design
Samantha Thornton-Jones
eCommerce
Clean Collective
- eCommerce Store Build & Redesign
- Conversion Rate Optimisation
- Shopify
Samantha Thornton-Jones
Websites & Web Development
Website Redesign for SEO Growth and Leads
- SEO
- Web Design
- Copywriting
Mathew Waters
Marketing & Growth
Homepage Conversion Optimisation for High-Performance Academy
- Campaign Strategy
- User Research
- Landing Page Optimisation
Jono Matla
Marketing & Growth
Website Audit & Conversion Optimisation for Kite Therapy
- UX Design
- User Research
- Copywriting
Jono MatlaPricing guidance
How much does conversion optimisation cost?
Cost depends on the pages involved, the evidence available, the number of changes to implement and whether you need ongoing testing.
Focused page review
A review of one priority page or form, with practical findings and a plan for the next changes.
NZ$1,000–$3,000
Journey improvement project
A deeper review and improvement of a landing page, enquiry flow, booking journey or small checkout path.
NZ$3,000–$8,000
Ongoing optimisation programme
A broader programme with research, testing, implementation and repeated reporting across key customer journeys.
NZ$8,000–$20,000+
What affects the price
- Number of pages or journeys in scope
- Available analytics, customer feedback or research
- Design, copy and development work required
- Testing and ongoing reporting needs
Indicative New Zealand dollar estimates only, excluding GST and any third-party platform or advertising costs. Freelancers set their own pricing after reviewing your scope.
Frequently asked questions
Common questions before you hire.
Answers to the questions clients commonly ask before starting a brief.
Still deciding what you need?
Start with the outcome and the context you already have. A polished specification is not required.
What should I include in a conversion optimisation brief?
Share the page or journey you want to improve, the action you want visitors to take and any data or feedback you already have.
Will this guarantee more sales?
No. A specialist can identify and reduce friction, but results depend on traffic quality, offer, market and the changes that are practical to test.
Do we need analytics before starting?
Analytics helps, but a freelancer can also begin with the customer journey, website review and the evidence you already have.
How long does optimisation work take?
A focused review may take a few weeks. Ongoing testing and implementation can continue over a longer period.
How do I choose the right specialist?
Compare relevant website work, the proposed approach, communication, timing and pricing before requesting an introduction.
Ready to get moving?
Tell us where customers get stuck.
Start with the page, form or journey you want to improve and the action you need more visitors to complete.