Project overview
The challenge
Dolphin Pacific supplies a broad range of technical pool equipment to trade customers across New Zealand. The storefront needed to make a complex catalogue easier to navigate while supporting practical B2B ordering.
Your approach
I led the BigCommerce implementation and connected commercial requirements with hands-on delivery. I organised product categories, structured technical content, improved discovery paths and shaped the experience around how trade customers research and order equipment.
The result
The new storefront brings product discovery, buying information and trade ordering into one coherent customer journey. It gives the business a stronger foundation for maintaining and expanding its digital catalogue.
