Auckland
Samantha Thornton-Jones
Website Designer & Developer
Hire an eCommerce Store Builder in New Zealand
Sell more online with a customised Shopify, Webflow or WooCommerce store that connects payments, inventory and shipping.
Auckland
Kylie May
Graphic & Web Designer
Christchurch
Barbi Larkins
Wordpress Web Designer
Timaru
Jared Farr
Google Ads Specialist
Wellington
Brent Dickens
Web & Brand Designer
Auckland
Gary Richards
Graphic and Web Designer
What this service is for
What can an eCommerce store builder help you build?
Launch or redesign an online store that converts — product pages, checkout, payments, shipping and inventory. Freelancers deliver platform setup, migrations, conversion improvements and marketing integrations tailored to your business.
Start selling online quickly
Set up a clear product catalogue, checkout flow, payment gateways and shipping rules so you can begin taking orders fast.
Move to a better platform
Migrate an existing site or marketplace presence to Shopify, Webflow or WooCommerce while keeping SEO, customers and order history intact.
Increase conversion and revenue
Improve add-to-cart and checkout completion with UX fixes, faster pages, smarter product pages and cart recovery email flows.
How Unicorn Factory works
A simple way to find the right freelancer.
Create one project brief, compare applications from relevant freelancers, and choose who you would like to meet.
Step 01
Tell us what you need.
Use the guided brief to explain the outcome, timing, budget, and context. You do not need to prepare a technical specification.
Freelancers in our network
Example freelancers from our network
The profiles shown below are examples of freelancers in the Unicorn Factory network. Create a short project brief to start — relevant freelancers can apply and you review applications before making a decision.
Tell us about your project
Ideas for your brief
eCommerce project ideas and deliverables
Concrete, hire-able projects that match common business needs. Deliverables are examples you can agree and scope with the freelancer.
Starter Shopify store setup
Build a launch-ready Shopify store from a theme with core commerce functionality configured.
- Theme setup and brand styling using an agreed theme or starter template
- Product import and variant configuration (one or more categories as agreed)
- Payment gateway and shipping rule setup for NZ deliveries
- Basic analytics and Klaviyo or MailerLite email setup for abandoned carts
Platform migration and SEO-preserving move
Move an existing site or marketplace listings to a new platform while retaining SEO and customer data.
- Data export/import (products, customers, orders) and mapping to the new platform
- 301 redirects and URL migration plan to preserve search ranking
- Review and transfer of key integrations (accounting, email, shipping)
- QA and sampling of migrated pages and transactions
Conversion optimisation and marketing integration
Make measurable improvements to product pages and checkout to lift conversion and average order value.
- UX review and prioritised CRO changes to product and cart pages
- Page speed improvements and image optimisation
- Integration with email automation (Klaviyo, Mailchimp) and setup of one or more recovery or welcome flows
- Optional Google Shopping / Ads feed setup and analytics configuration
Proof lives in the work
Recent related work
Browse real projects related to eCommerce builds and redesigns produced by freelancers in our network.
See eCommerce Store Build & Redesign Projects
Websites & Web Development
E-commerce Website for Two Tales Gin Boutique Beverages
- UX Design
- Video Editing
- Website Development
Barbi Larkins
eCommerce
Shopify Ecommerce Website and POS Integration for Loobie & Friends
- SEO
- Web Design
- Website Development
Karen Rubado
eCommerce
Shopify Redesign & Build for Green with Envy Lifestyle Store
- SEO
- Website Development
- eCommerce Store Build & Redesign
Karen Rubado
eCommerce
Diagnosing and fixing a broken Shopify product pipeline
- API & Systems Integration
- eCommerce Store Build & Redesign
- Shopify
Finn Greig
Branding
Built for the Outdoors, Reimagined for Digital
- UX Design
- Brand Identity & Visual Identity
- Web Design
Vijay Patel
eCommerce
Custom Shopify Website for Flooring Connection
- UX Design
- Web Design
- Website Development
Ellie ManahiPricing guidance
How much does eCommerce development cost?
Indicative NZD price ranges to help you plan. Final cost depends on scope, platform and the freelancer you hire.
NZ$2,000–6,000 — Starter store
Template-based setup or small catalogue stores, simple payment/shipping configuration and basic product imports. Good for testing product-market fit.
NZ$2,000–6,000
NZ$6,000–25,000 — Custom small business store
Custom theme work or moderate customisation, larger product catalogues, migration work and one or more third‑party integrations (email, accounting, analytics).
NZ$6,000–25,000
NZ$25,000–75,000+ — Complex or enterprise store
Headless or Shopify Plus builds, complex B2B/B2C structures, custom APIs, ERP/accounting integrations and custom development for large catalogues or specialised workflows.
NZ$25,000–75,000+
What affects the price
- Platform choice (Shopify, Shopify Plus, Webflow Commerce, WooCommerce, BigCommerce) and any platform subscriptions
- Size and complexity of your product catalogue and variant rules
- Third-party integrations required (accounting, inventory, custom APIs, POS, marketing tools)
- Design complexity, custom development and conversion optimisation work
Estimates are indicative and may exclude GST and ongoing software or platform fees. Final scope and freelancer rates are agreed directly with the freelancer — request a tailored quote through the brief.
Frequently asked questions
Common questions before you hire.
Answers to the questions clients commonly ask before starting a brief.
Still deciding what you need?
Start with the outcome and the context you already have. A polished specification is not required.
How long does a typical build take?
Small template setups can take a few days to a few weeks; custom or complex projects commonly take several weeks to a few months depending on scope and integrations.
Which platform should I use?
Choose based on your business needs: Shopify for mainstream retail and ease of use, Webflow for design-led storefronts, WooCommerce for flexible WordPress-based shops, and Shopify Plus or headless for large-scale or complex commerce.
Who owns the store and data?
You own the store business, product data and customer lists; confirm access, admin rights and credentials with the freelancer as part of your contract.
What ongoing costs should I budget for?
Expect platform subscriptions, payment fees, apps or plugins, hosting and optional ongoing support or marketing services — these are separate from the build fee.
How do I know I can trust a freelancer?
Ask for relevant portfolio examples, read profiles and case studies, request references, and use the application stage to clarify experience and approach before agreeing terms.
Ready to get moving?
Start your eCommerce project brief
Create a short brief describing your goals, budget and timeline. Relevant freelancers will apply, you review applications, and Unicorn Factory will make warm introductions to the candidates you choose.