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Hire a Display Advertising Specialist in New Zealand

Increase brand reach and conversions using targeted Google Display campaigns and programmatic placements that reduce wasted ad spend.

Paul Wilson, Google Ads Specialist freelancer

Auckland

Paul Wilson

Google Ads Specialist

Tymon Gudsell, Marketing Strategist freelancer

Auckland

Tymon Gudsell

Marketing Strategist

Rachel Moffitt, Marketing Consultant & Community Connector freelancer

Nelson

Rachel Moffitt

Marketing Consultant & Community Connector

Kirsten Manners, Google & Meta Ads Specialist freelancer

Nelson

Kirsten Manners

Google & Meta Ads Specialist

Katie Parsons, Digital Marketing & Paid Ads Expert freelancer

Wellington

Katie Parsons

Digital Marketing & Paid Ads Expert

Henry Blackwell, Digital Marketing Expert freelancer

Auckland

Henry Blackwell

Digital Marketing Expert

What this service is for

What can a display advertising specialist help you build?

Display advertising specialists plan, build and optimise visual ad campaigns that raise awareness, retarget visitors and drive website conversions across Google Display and programmatic networks.

Raise brand awareness

Place visually-targeted campaigns on relevant NZ and global sites to increase recognition among your target audience.

Recover lost visitors

Use remarketing display ads to bring back people who visited your site but didn’t convert.

Drive sign-ups and sales

Combine prospecting and retargeting to drive product purchases, event registrations or newsletter sign-ups.

How Unicorn Factory works

A simple way to find the right freelancer.

Create one project brief, compare applications from relevant freelancers, and choose who you would like to meet.

Step 01

Tell us what you need.

Use the guided brief to explain the outcome, timing, budget, and context. You do not need to prepare a technical specification.

Create your project brief

Freelancers in our network

Browse freelancers from our network

The profiles shown below are example freelancers from the network. Create a short project brief — relevant freelancers will apply and you can review their proposals.

Tell us about your project

Ideas for your brief

Project ideas you can hire for

Choose a practical scope to get started — each project can be tailored and priced with the freelancer you hire.

01

Display campaign setup & launch

Get audience research, creative assets and a Google Display campaign launched with tracking in place.

  • Audience and placement research (NZ-focused and interest/behaviour targets)
  • Banner ad design guidance or production (formats agreed with you)
  • Google Display campaign creation and targeting setup
  • Event tracking setup using Google Tag Manager or agreed tracking method
02

Remarketing and creative refresh

Reconnect with past visitors using refreshed creative and audience sequencing to increase conversions.

  • Audit of existing remarketing lists and pixel/tag health
  • Updated ad creative concepts and export-ready banners
  • Sequence and frequency plan for remarketing audiences
  • Campaign build and initial optimisation checklist
03

Programmatic audience targeting & reporting

Use programmatic buying for precise audience reach, private marketplace placements or wider display inventory.

  • Programmatic media plan and audience strategy (DV360 or selected DSP where needed)
  • Creative spec sheet and trafficking instructions
  • Campaign trafficking and bid strategy configuration
  • Custom reporting dashboard and handover notes

Pricing guidance

How much does display advertising cost?

Indicative NZ$ price bands to help plan a budget — final scope, ad spend and freelancer rates are agreed directly with the freelancer.

Small campaign setup

One-off setup: audience research, creative guidance and initial Google Display campaign build. Ad spend not included.

NZ$800–NZ$2,500

Ongoing campaign management

Monthly optimisation, reporting and testing. Management fee excludes the ad budget and any third-party platform costs.

NZ$800–NZ$3,000 per month

Programmatic or channel strategy

Larger projects that include programmatic setup, DSP buying, creative production and custom reporting dashboards.

NZ$4,500–NZ$18,000

What affects the price

  • Monthly ad budget and desired reach (CPM-driven placements may need larger budgets)
  • Creative production complexity — static banners vs animated or video ads
  • Targeting and technology — programmatic DSPs, private marketplace buys, or managed GDN setups
  • Tracking and reporting requirements, including attribution or analytics integrations

Estimates are indicative and may exclude GST and ongoing software or platform fees. Final scope and freelancer rates vary — request a tailored quote when you post your brief.

Frequently asked questions

Common questions before you hire.

Answers to the questions clients commonly ask before starting a brief.

Still deciding what you need?

Start with the outcome and the context you already have. A polished specification is not required.

How do I start a display advertising project?

Write a clear brief that describes your goal (awareness, retargeting, sales), target audience, budget and timeline. Relevant freelancers will apply and you can review proposals.

How does Unicorn Factory handle introductions?

A business creates a project brief, relevant freelancers apply, the business reviews applications, and Unicorn Factory makes warm introductions.

How long until I see results?

Timing depends on objectives and spend — awareness campaigns show reach quickly, while performance campaigns need time for optimisation and learning. Agree timing with the freelancer in your brief.

Which businesses benefit most from display ads?

Businesses wanting visual reach — product brands, events, and services that benefit from repeated exposure or remarketing — often see value from display advertising when the campaign and targeting are well planned.

How do I measure campaign performance and trust a freelancer?

Agree on key metrics (impressions, viewable CPM, clicks, conversions, return on ad spend) and a regular reporting cadence before work starts. Check freelancer profiles, relevant case studies, and ask about tracking methods they’ll use.

Ready to get moving?

Ready to hire a display advertising specialist?

Create your brief now — relevant freelancers will apply and you can review proposals before agreeing next steps.