Christchurch
Magdalene Manson-Blair
Senior Graphic & UX Designer
Hire a Content Strategist in New Zealand
Create a focused plan for website, email and social content that helps customers understand and choose your business.
Auckland
Tymon Gudsell
Marketing Strategist
Waikato
Karl Drury
Videographer/Photographer
Auckland
Connor Amor-Bendall
Senior Copywriter and Marketing Strategist
Auckland
Ana Cocherel
Social Media Expert
Auckland
Chris Street
Videographer & Photographer
What this service is for
What can a content strategist help you plan?
A content strategist can turn business goals and customer questions into a clearer plan for the content you create, improve and publish.
Make your website easier to understand
Decide what each important page needs to say and how customers should move from interest to action.
Plan content around real business priorities
Focus articles, emails, campaigns or social content on the topics that support a launch, offer or customer need.
Create a practical publishing rhythm
Build a content plan your team can realistically maintain rather than a long list of ideas that never gets used.
How Unicorn Factory works
A simple way to find the right freelancer.
Create one project brief, compare applications from relevant freelancers, and choose who you would like to meet.
Step 01
Tell us what you need.
Use the guided brief to explain the outcome, timing, budget, and context. You do not need to prepare a technical specification.
Freelancers in our network
Meet freelancers who can help with content strategist.
Tell us what you need. Relevant freelancers can apply, you review the options, then request the introductions you want.
Tell us about your projectIdeas for your brief
Ways a specialist could help.
Use these examples to shape your brief. The right scope depends on your goals, current setup and the outcome you need.
Website content plan
A practical plan for the pages, messages and content priorities that will make a business website more useful.
- Audience and customer-question review
- Priority page recommendations
- Messaging and content outline
- Publishing roadmap
Campaign content strategy
Plan the content needed to support a campaign, launch or new offer across the channels you already use.
- Campaign audience and goal review
- Channel and message plan
- Content calendar
- Measurement recommendations
Content audit and priorities
Review existing content to decide what should be kept, improved, combined or retired.
- Content inventory
- Priority and gap analysis
- Recommendations by page or channel
- Actionable next-step plan
Proof lives in the work
See related content and marketing work.
Review relevant projects from the network to see the kinds of websites, campaigns and customer communication freelancers have helped shape.
See Content Strategy Projects
Websites & Web Development
Country Wonders Preschool | Landing Page Squarespace Website Design
- Landing Page Development
- Web Design
- Copywriting
Ellie Manahi
Writing & Editing
Blog Content on Positive Company Culture for Grace Team Accounting
- Blog Writing
- Content Marketing
- Content Strategy
Emily Gray
Writing & Editing
Monthly SEO-Optimized Blog Writing for Vivo Hair Salons
- SEO
- Blog Writing
- Content Marketing
Emily Gray
Design & Creative
Comprehensive Content Creation & Design for Città
- Copywriting
- Editorial & Layout Design
- Content Marketing
Sheba BasikaPricing guidance
How much does content strategy cost?
Cost depends on the size of the business, how much existing content needs review and whether the work supports one channel or a broader plan.
Focused content review
A review of a website or one channel, with priorities and a clear set of recommended next steps.
NZ$1,000–$3,000
Website or campaign strategy
A structured plan for a website, campaign or customer journey, including messaging and content priorities.
NZ$3,000–$7,500
Cross-channel content programme
A broader strategy across several channels, audiences or offers, with deeper research and implementation planning.
NZ$7,500–$15,000+
What affects the price
- Number of audiences, offers and channels involved
- Amount and quality of existing content
- Research or customer insight required
- Whether implementation support is included
Indicative New Zealand dollar estimates only, excluding GST and any third-party platform or advertising costs. Freelancers set their own pricing after reviewing your scope.
Frequently asked questions
Common questions before you hire.
Answers to the questions clients commonly ask before starting a brief.
Still deciding what you need?
Start with the outcome and the context you already have. A polished specification is not required.
What should I include in a content strategy brief?
Explain the business goal, audience, existing channels, content you already have and what feels unclear or inconsistent.
Do we need to know our exact message first?
No. A strategist can help clarify the key customer questions and messages as part of the work.
How long does a content strategy project take?
A focused review may take a few weeks. Broader strategy work involving research and several channels can take longer.
Can a strategist work with our existing team?
Yes. Include who creates and approves content so the approach can fit the way your team works.
How do I choose the right strategist?
Compare relevant work, the proposed approach, communication style, timing and pricing before requesting an introduction.
Ready to get moving?
Tell us what your content needs to achieve.
Start with the business goal, the audience you want to reach and the content that currently feels hard to prioritise.