Meet Katie Parsons: Freelance Google Ads Specialist in Wellington

I'm Katie Parsons, a digital marketing specialist with nearly seven years of experience across agency, freelance, and in-house environments. I work with businesses across a wide range of industries, including eCommerce, real estate, trades, healthcare, SaaS, and professional services.

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My core strengths are paid media (Google Ads and Meta), and analytics and tracking setup, but I regularly work across the full stack, from building landing pages and websites in Webflow and Shopify through to email automations, reporting dashboards, and content creation.

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I take a practical, data-led approach. I focus on setting things up properly, measuring what actually matters, and making decisions based on performance rather than gut feel. I work well with founders and operators who want expertise they can rely on, clear communication, and results they can see.

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Here is how I typically help:

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•   Plan, build and manage paid campaigns across Google Ads (Search, Shopping, Performance Max) and Meta (Facebook and Instagram)

•   Set up and audit tracking, GTM, GA4, and conversion events so your data can actually be trusted

•   Build or optimise landing pages and websites on Webflow, Shopify, or WordPress

•   Set up email marketing and automation flows

•   Conduct marketing audits and build corrective roadmaps for businesses that aren't getting results

•   Create ad creative, copy, and content for businesses without a dedicated designer

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If you're looking for someone who can come in, assess what's working, and build something that actually performs, let's talk.