Meet Katie Parsons: Freelance Google Ads Specialist in Wellington

Hello! I'm Katie Parsons, and I specialize in paid digital advertising and performance-focused marketing. With a background in running my own digital marketing business and collaborating with agencies and founders, I bring a wealth of experience to the table. I've successfully managed campaigns across various industries, including real estate, trades, ecommerce, healthcare, and SaaS. Whether you're working with a small test budget or a high-performing, scalable account, I've got you covered.

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My approach is straightforward and data-driven. I focus on delivering practical, commercial solutions without overcomplicating things. I thrive when working with clients who value expertise, trust the process, and are looking for a long-term, sustainable setup rather than quick fixes.

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Here's how I can help your business:

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• Plan, build, and manage paid ad campaigns on Meta (Facebook & Instagram) and Google Ads.
• Improve lead quality and conversion rates, focusing on quality over quantity.
• Set up or audit tracking, pixels, and conversion events to ensure measurable results.
• Create ad creative and messaging that is clear, compliant, and designed to convert.
• Optimize existing campaigns that are underperforming or poorly set up.

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I often step in when ads aren't delivering, leads are of poor quality, or businesses need a more structured, scalable approach.

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My ideal clients are service-based businesses that recognize the value of paid digital marketing and are eager for results, not fluff. Typically, these are small to mid-sized businesses, founders, or operators who are time-poor and growth-focused. They appreciate clarity, transparency, and a commercial mindset, and they're ready to rely on expertise rather than trying to do everything themselves.

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If you're looking for someone who can deliver clear, measurable results and help your business grow, let's connect!