Nelson
Ben Seelen
Email Marketing Expert (Klaviyo, Omnisend)
Hire a Marketing Automation Specialist in New Zealand
Increase conversions and reduce manual work — specialists set up workflows, integrations and email flows using platforms such as Klaviyo or HubSpot.
Nelson
Rachel Moffitt
Marketing Consultant & Community Connector
Nelson
Kirsten Manners
Google & Meta Ads Specialist
Wellington
Katie Parsons
Digital Marketing & Paid Ads Expert
Christchurch
Brooke Henderson
Digital Marketing Specialist
Auckland
Tonya Knight
Digital Marketing, Meta & Google Ads Specialist
What this service is for
What can a marketing automation specialist help you build?
A marketing automation specialist sets up the systems that capture leads, run email and CRM workflows, and convert prospects — freeing your team from repetitive tasks while improving follow-up and retention.
Capture and qualify leads automatically
Create lead forms, scoring and routing so enquiries reach the right person without manual triage.
Drive repeat sales with email journeys
Build welcome, post-purchase and win-back email flows that keep customers returning.
Connect tools and remove data silos
Integrate your website, CRM, ads and commerce platform so customer data works across channels.
How Unicorn Factory works
A simple way to find the right freelancer.
Create one project brief, compare applications from relevant freelancers, and choose who you would like to meet.
Step 01
Tell us what you need.
Use the guided brief to explain the outcome, timing, budget, and context. You do not need to prepare a technical specification.
Freelancers in our network
Profiles from our network
Below are example profiles from the Unicorn Factory network. When you’re ready, post a short brief and relevant freelancers will apply so you can review their proposals.
Tell us about your project
Ideas for your brief
Project ideas you can commission
Concrete engagements that businesses commonly commission. Deliverables are illustrative — final scope and price are agreed with the freelancer.
Ecommerce email flows (Klaviyo or Omnisend)
Set up revenue-focused lifecycle emails for an online store.
- Audit current email lists, data and ecommerce integration
- Build priority flows: welcome, cart abandonment, post-purchase and win-back
- Design responsive email templates and content guidance
- Configure tracking and basic performance reporting
Lead capture and CRM integration (HubSpot, ActiveCampaign)
Capture website enquiries, score leads and create hand-off rules to sales.
- Map lead journey and hand-off criteria with your team
- Implement onsite forms, hidden-field tagging and lead scoring
- Integrate website/ads with CRM and set contact property rules
- Create 2–3 automated nurture sequences and a reporting dashboard
Ad-to-email lead generation funnel
Connect paid traffic to a nurturing sequence that converts leads into customers.
- Design a landing page or lead capture flow optimised for conversions
- Set up ad tracking, UTM tagging and audience syncing
- Create staged email automation to qualify and convert leads
- Measure cost per lead and recommend optimisation steps
Proof lives in the work
Relevant work we’ve listed
Browse related projects from the Unicorn Factory case studies below for examples of how automation and email can support launches, CRM builds and audience activation.
See Marketing Automation Projects
Software & App Development
End-to-End Operating Platform for Hulp — Softr & Airtable Build by Oliver Le Lievre
- Dashboards & Data Visualisation
- Airtable
- API & Systems Integration
Oliver Le Lievre
Websites & Web Development
Squarespace Course Platform for Atua Healing
- Squarespace
- UX Design
- Website Development
Ellie Manahi
Marketing & Growth
Email Marketing & Automation Success for Trade Ecommerce Business
- Shopify
- Marketing Automation
- Email Automation
Jacob Stansfield
Marketing & Growth
Email List Growth & Customer Segmentation for Independent Cafe
- Marketing Automation
- Lead Generation
- Email Marketing
Benjamin Pedley
Marketing & Growth
Digital Transformation for South Base Homes: Brand, Website & Lead Generation
- Brand Identity & Visual Identity
- Marketing Automation
- Business Workflow Automation
Claire Byrne
Marketing & Growth
Global Digital Marketing & E-Commerce Growth for Manuka Health
- Display Advertising
- Copywriting
- Content Marketing
Fiona NagyPricing guidance
How much does marketing automation cost?
Indicative NZ$ ranges to help you budget before you brief freelancers. Final price, scope and any ongoing platform fees are agreed directly with the freelancer.
Small setup — single flow and basic integration
One or two automated emails/flows, simple form or landing page and a basic CRM or ecommerce integration.
NZ$800–NZ$2,500
Medium engagement — multi-flow build and optimisation
Audit, several automated journeys (welcome, cart, post-purchase, reactivation), templates and reporting setup.
NZ$2,500–NZ$8,000
Large project — full automation system & integrations
End-to-end automation strategy, multiple platform integrations, data mapping, custom templates and dashboarding; suitable where multiple teams or complex data are involved.
NZ$8,000–NZ$30,000+
What affects the price
- Number of platforms to integrate (shop, CRM, ads, POS)
- Quality and cleanliness of your customer data
- Number and complexity of email flows and content design
- Custom development needs or third‑party connector costs
Estimates are indicative and may exclude GST and ongoing software or platform fees. Final scope and freelancer rates are agreed directly with the freelancer — request a tailored quote when you post your brief.
Frequently asked questions
Common questions before you hire.
Answers to the questions clients commonly ask before starting a brief.
Still deciding what you need?
Start with the outcome and the context you already have. A polished specification is not required.
How long will a typical project take?
Small jobs can take a few days; medium projects are typically 2–6 weeks; larger platform integrations can take 2–3 months depending on complexity and stakeholder availability.
Which tools should we use: Klaviyo, HubSpot or something else?
Choice depends on your business: Klaviyo and Omnisend suit ecommerce; HubSpot and ActiveCampaign are often better for service businesses and CRM-led sales. A specialist will recommend the right fit when they review your brief.
Can you work with our existing marketing team?
Yes — freelancers commonly collaborate with in-house staff or agencies. Agree roles and hand-off points in the brief to avoid duplicated work.
How do I trust a freelancer with our customer data?
Discuss data access, privacy and compliance up front. Ask freelancers about their data-handling practices, sign a confidentiality agreement if needed, and limit access to required systems only.
Will the freelancer manage campaigns ongoing?
Some freelancers offer ongoing management or retainer arrangements; others deliver a setup and hand the project back. Specify ongoing support needs in your brief and negotiate terms directly.
Ready to get moving?
Ready to hire a specialist?
Post a short brief describing your goals, current tools and timeline — freelancers will apply so you can review proposals and choose who to interview.