Cambridge
Tori Veysey
Graphic Designer
Hire a Product Photographer in New Zealand
Sell more online with clear, on‑brand product and lifestyle photography that fits your e‑commerce site and marketing.
Auckland
Connor Crawford
Videographer & Photographer
Auckland
Erica Boyd-White
Photographer
Waikato
Karl Drury
Videographer/Photographer
Auckland
Chris Street
Videographer & Photographer
Nelson
Rachel Moffitt
Marketing Consultant & Community Connector
What this service is for
What can a product photographer do?
Product and e-commerce photographers create consistent, high‑quality images that help customers understand features, build trust and convert visits into sales — from white‑background packshots to styled lifestyle and campaign photography.
Create e-commerce packshots
Clear, consistent on‑white product images and basic retouching for Shopify, WooCommerce or marketplaces to make listings look professional.
Deliver styled lifestyle imagery
Styled photos showing products in use for social, email and paid ads that communicate brand and context.
Support catalogues and seasonal ranges
Scaled studio or location shoots for new collections, lookbooks and catalogue assets that share a unified visual style.
How Unicorn Factory works
A simple way to find the right freelancer.
Create one project brief, compare applications from relevant freelancers, and choose who you would like to meet.
Step 01
Tell us what you need.
Use the guided brief to explain the outcome, timing, budget, and context. You do not need to prepare a technical specification.
Freelancers in our network
See photographers from our network
Below are example profiles from the Unicorn Factory network. If a profile looks like a fit, create a brief — relevant freelancers will apply and you can review applicants before we make warm introductions.
Tell us about your project
Ideas for your brief
Project ideas you can brief
Three typical engagements to help you shape a brief. Deliverables and scope are agreed directly with the freelancer.
E‑commerce packshot set
A quick studio packshot session for online listings with consistent lighting, background removal and web‑ready files.
- High‑resolution files (JPEG/PNG) sized for web and print for the agreed SKUs
- Background removal and basic colour correction
- A selection of cropped and zoomed detail shots for product pages
- Usage licence and guidance on where files can be used (agreed in the brief)
Styled lifestyle and social bundle
On‑brand lifestyle imagery for hero banners, socials and ads — includes art direction, props and simple model direction where needed.
- Retouched lifestyle hero images for website and socials
- Square, vertical and horizontal crops for paid ad formats
- Shot list and style reference to match your brand
- Optional model release handling and prop sourcing (quoted separately)
Product launch — assets and short video
A launch pack combining product stills and a short social video to announce a new range.
- Selection of finished product images for marketing and e‑commerce
- A 15–30 second product video optimised for social feeds (MP4)
- Basic motion and caption files for paid‑ad testing
- Advice on image sizes and where to upload (Shopify, Etsy, Facebook/Instagram)
Proof lives in the work
Related projects from the network
Examples of supplied work produced by freelancers in the network. Read these to see relevant project types and creative direction.
See Product & eCommerce Photography Projects
Branding
Comprehensive Brand Refresh for Iconic NZ Burger Brand
- Packaging Design
- Logo Design
- Marketing Strategy
Rob Chapman
Design & Creative
Comprehensive Content Creation & Design for Città
- Product & eCommerce Photography
- Graphic Design
- Email Marketing
Sheba Basika
Design & Creative
Bees Brilliance: Graphic Design | Product Photography
- Poster Design
- Product & eCommerce Photography
- Image Editing & Retouching
Tamsyn Standeaven
Branding
Graphic Design | Photography | Web Design | Content Creation | Marketing Strategy
- Brand Identity & Visual Identity
- Analytics Implementation
- Email Automation
Tamsyn Standeaven
Photography & Video
E-commerce & Social Media Photography Campaign
- Brand Identity & Visual Identity
- Brand Strategy
- Product & eCommerce Photography
Sophia Spahn
Branding
'I Love' brand Insta Reset
- Graphic Design
- Content Strategy
- Brand Identity & Visual Identity
Mel MatthewsPricing guidance
How much does product photography cost?
Indicative NZ$ ranges to help you budget. Final scope, freelancer rates and any GST or platform fees are agreed directly with the photographer.
Basic e‑commerce packshots
Studio or remote packshot sessions for a small set of SKUs, background removal and light retouching. Suitable for single launches or replenishing online listings.
NZ$300–NZ$1,200
Styled product and marketing shoot
Art‑directed lifestyle photography, props, and basic model fees or location costs for marketing campaigns and hero imagery.
NZ$1,200–NZ$4,500
Full launch or catalogue production
Higher‑end brand shoots with multiple locations, models, extended retouching, videography and wider asset delivery for catalogue or national campaigns.
NZ$4,500–NZ$12,000+
What affects the price
- Number of products or SKUs and required image variations
- Styling, props and whether a stylist or models are needed
- Retouching level, image licensing and intended usage (online, print, advertising)
- Location or studio hire, travel and any special equipment
Estimates are indicative, may exclude GST and ongoing software or platform fees. Final scope, usage and freelancer rates are agreed directly with the freelancer — ask applicants for a tailored quote.
Frequently asked questions
Common questions before you hire.
Answers to the questions clients commonly ask before starting a brief.
Still deciding what you need?
Start with the outcome and the context you already have. A polished specification is not required.
How do I start a brief?
Describe your product range, where images will be used, preferred style (packshot or lifestyle), any models or props, and your target launch date. Freelancers will apply and you review applicants before Unicorn Factory makes warm introductions.
How long does a typical project take?
Turnaround depends on complexity — basic packshot jobs can be days, styled shoots and retouching usually take one to three weeks from shoot to final files. Confirm timings with the freelancer when you agree scope.
Can I use these photos on my website and socials?
Yes — usage is agreed in the brief. Make sure you and the freelancer confirm licence terms, any geographic or time limits, and whether additional uses (advertising, reselling) need extra fees.
Do I need a studio or can photographers shoot on location?
Both options are common. Studio hire may add cost but offers controlled lighting; location shoots add travel and time. The freelancer will advise what best suits your product and budget.
How does Unicorn Factory work with freelancers?
You create a project brief, relevant freelancers apply, you review applications, and Unicorn Factory makes warm introductions so you can arrange scope, price and delivery directly with the chosen freelancer.
Ready to get moving?
Ready to brief a photographer?
Create a short brief — list products, intended use, style references and target dates. Freelancers will apply and you can review applicants before we introduce you.