The project
Project overview
Juvenate has been a true labour of love over the past 10 years. My journey with the brand has spanned freelancing, full time work, and a return to freelancing, allowing me to support Juvenate through every stage of its growth, including helping take the range to the international market. I've also designed their new range - NUYU. A acne range targeted to the astute Gen Z marketing, I designed everything from the logo, colour ways, packaging, website and giving this beautiful brand a tone of voice that works for Gen Z.
Working as Creative Marketing Manager, I have been involved across all touchpoints of both brands, from concept to execution.
My responsibilities included:
Packaging design
Point of sale collateral (posters, wobblers, price lists and more)
Signage
Web design and management (Shopify)
Google Ads and Analytics
Content creation and social media management (Instagram, Facebook, Tik Tok and Pinterest)
Photography and videography
Writing and producing monthly EDMs via Klaviyo
Marketing strategy and implementation across New Zealand, Australia, and the United States
