Mitch Alison

Same method, different worlds: find the one thing that matters, cut everything else, then measure whether it worked.

• Behaviour Change at Scale: Co-created Ghost Chips, voted New Zealand's greatest ad of all time, a 50% drop in teenage drink driving for NZTA.

• High-Growth & Biotech: Brand positioning and investor decks for Incannex Healthcare, supporting a Nasdaq listing that peaked at a $450M market cap.

• High-Impact Fundraising: Campaign strategy for Amnesty International and Victor Chang Cardiac Research Institute, the latter hitting 113% of its EOFY fundraising target.

• Māori & Public Engagement: Mobilised rangatahi Māori nationwide to enrol to vote with Te Puni Kōkiri, reaching 58% of rangatahi Māori across social platforms.

• Performance Marketing: Performance-led LinkedIn campaigns for Konnect Net, tested and refined against real engagement data.