Transforming Google Ads ROI for a Major E-commerce Brand

An e-commerce giant was struggling and had been convinced by their current provider that a 2x return on ad spend was a great return on investment.

After conducting an in-depth audit of the account, I quickly learned that the client had fallen victim to yet another agency claiming to have experienced Google Ads “specialists” in-house. What most clients don’t realize is that these “specialists” often have only 1–2 years of industry experience.

Drawing from my 8 years of experience and restructuring the campaign, my client has generated a 20x return on ad spend— that’s right, $40,000 in revenue in just 15 days (Oct 1st - 15th) with an ad spend of $2,000.

This is the most the client has earned in over 7 years of running Google Ads, and the best part is, with continued optimization, these results will carry over month to month.