The project
Project overview
Brief
M.P is an e-commerce online and offline store that has long suffered from a negative R.O.A.S over the past 7 years. It came to our attention as we onboarded them for SEO. They were skeptical of making any changes given that their business was doing OK.
Over $250K spent | Generated negative ROI of 0.20 | Unaware of the potential of Google Ads | Outdated Google Ads techniques | Competitors had dominated the market
Solution
Seeing the positive results we achieved for them on SEO, Music Planet decided to get a fresh perspective and trial us.
We began with a clean slate, studied each campaign performance over the past 7 years, and hand-picked the ones with the highest potential. Actions taken:
Full revamp of campaign structure including ad groups, keywords, writing over 170 ads | Introducing Shopping Ads | Performance Max campaigns & dynamic campaigns
Outcome
5X Traffic multiplied, for the same Ad spend!
50K+ NZD in Conversion Value
Most cashflow positive in 7 years.
Client feedback
Neel brings a friendly and transparent attitude towards all the work he does, with extremely knowledgeable staff and consistent workflow. They always keep us in the loop, up to date, and notified of any changes or future planning needed, and we have seen amazing results. My team and I are more than happy to recommend Neel to anyone who might be interested in having them on board!
