Auckland
Paul Wilson
Google Ads Specialist
Hire a Paid Ads Specialist in New Zealand
Increase sales and leads with targeted Google, Meta and TikTok campaigns managed by New Zealand paid ads specialists.
Auckland
Katie Eder
Google Ads & Digital Advertising Strategist
Christchurch
Magdalene Manson-Blair
Senior Graphic & UX Designer
Nelson
Kirsten Manners
Google & Meta Ads Specialist
Wellington
Katie Parsons
Digital Marketing & Paid Ads Expert
Auckland
Henry Blackwell
Digital Marketing Expert
What this service is for
What can a paid ads specialist help you build?
A paid ads specialist plans, builds and optimises Google, Meta and TikTok campaigns to increase online sales, generate qualified leads or drive event and product awareness with clear measurement and reporting.
Drive online store sales
Optimise search, shopping and social campaigns to increase store revenue and lower cost per conversion.
Generate qualified leads
Target and retarget the right audiences to capture enquiries for high-value services or bookings.
Launch a product or event
Build short-term awareness and demand with creative testing and audience scaling ahead of a launch.
How Unicorn Factory works
A simple way to find the right freelancer.
Create one project brief, compare applications from relevant freelancers, and choose who you would like to meet.
Step 01
Tell us what you need.
Use the guided brief to explain the outcome, timing, budget, and context. You do not need to prepare a technical specification.
Freelancers in our network
Example paid ads specialists from our network
These profiles are examples of specialists available through Unicorn Factory. Create a project brief, relevant freelancers will apply, you review applications, and Unicorn Factory will make warm introductions.
Tell us about your project
Ideas for your brief
Project ideas you can brief
Below are three practical engagements you can ask for when you create your brief — use them as starting points and agree final scope and deliverables with the freelancer.
Local lead generation campaign
Run a performance-focused campaign to drive enquiries from a defined local area (services, trades, healthcare).
- Audience and keyword research for the target region
- Campaign structure and ad copy for search and social
- Lead capture landing page recommendations or simple build
- Conversion tracking and a monthly optimisation report
Ecommerce sales growth sprint
A focused build to improve product visibility and ROAS across Google Shopping and Meta channels.
- Product feed and shopping setup (or feed fixes)
- Full-funnel campaign setup: prospecting, retargeting and offers
- Creative test plan (ad variations, video or UGC direction)
- Weekly performance checks and optimisation recommendations
Ads setup and measurement audit
Technical review and fix of tracking, attribution and ad account structure to make results reliable and actionable.
- GA4 and conversion event review and configuration
- Pixel, tag manager and CRM integration plan
- Campaign structure and bidding recommendations
- Prioritised implementation plan and estimated hours/costs
Proof lives in the work
Selected paid media case studies
Here are related case studies from freelancers in the Unicorn Factory network. (Displayed case study cards are supplied by freelancers.)
See Paid Media Projects
Marketing & Growth
Google Ads & Analytics Campaign for Almighty Beverage Brand
- Google Analytics 4
- Paid Media
- Analytics Implementation
Bayden Jackson
Marketing & Growth
Transforming Animal Training Academy's Membership Growth with Targeted Marketing Strategy
- Data Analysis & Insights
- Marketing Strategy
- Paid Media
Jono Matla
Marketing & Growth
Paid Advertising Campaign for Pure Organic Cherries' Holiday Launch
- Paid Media
- Meta Ads / Paid Social
- Campaign Strategy
Katie Parsons
Marketing & Growth
Scaling Khu Khu: Multi-Location Growth via Paid Google & Meta Ads
- Paid Media
- Social Media Marketing
- Meta Ads / Paid Social
Jacob Stansfield
Marketing & Growth
High-ROAS Digital Ad Campaigns for Nursery Plant Sales
- Google Analytics 4
- Meta Ads / Paid Social
- Paid Media
Kirsten MannersPricing guidance
How much does paid media cost?
Indicative NZ$ price bands to help you plan — final scope and freelancer rates are agreed directly with the freelancer.
Starter campaign setup
One-off setup for a single campaign or landing page: audience research, ad creative drafts, account structure and tracking. Good for small businesses starting paid ads.
NZ$700–NZ$2,500
Ongoing monthly management
Regular optimisation, creative testing and reporting. Fees vary with account complexity and ad spend; some freelancers charge hourly instead.
NZ$600–NZ$2,500 per month
Growth or ecommerce retainers
Full-funnel optimisation, multiple channels, creative production and close coordination with sites and fulfilment. Suitable where sustained scale and high ad budgets are involved.
NZ$2,500–NZ$8,000+ per month
What affects the price
- Monthly ad spend — larger budgets often change management model and reporting needs
- Campaign complexity — number of channels, SKUs or audience segments
- Creative production — whether video, UGC or professional assets are required
- Tracking and integrations — CRM, ecommerce platform and analytics setup
Estimates are indicative, may exclude GST and ongoing software/platform fees, and final scope and rates are agreed directly with the freelancer. Request a tailored quote in your brief.
Frequently asked questions
Common questions before you hire.
Answers to the questions clients commonly ask before starting a brief.
Still deciding what you need?
Start with the outcome and the context you already have. A polished specification is not required.
How long until I see results?
You can often expect early signals (clicks, visits) within days, but reliable conversion trends usually need a few weeks of optimisation. Timelines depend on budget, audience size and the offer; agree milestones with the freelancer when you brief them.
What do I need to start?
A clear business goal, access to your website and analytics, and ad account access (or a willingness to create them). The freelancer can include setup tasks in the brief if needed.
How do I measure success?
Agree key metrics (sales, cost per lead, return on ad spend) before work starts. A measurement audit (GA4, pixels, CRM events) is a common first task to ensure results are attributable.
Who owns the ad accounts and data?
You should retain ownership of ad accounts and analytics. Discuss account access and ownership with the freelancer in the brief — Unicorn Factory facilitates introductions but ownership arrangements are between you and the freelancer.
How does Unicorn Factory’s process work?
You create a project brief, relevant freelancers apply, you review applications, and Unicorn Factory makes warm introductions—then you agree final scope, price and timings directly with the chosen freelancer.
Ready to get moving?
Ready to brief a campaign?
Write a short brief with your goal, budget and timeline — freelancers will apply and you can review applicants before any introductions.