About this project
I started working with Pukara Estate in March 2021.
Their main goal is to drive sales through their website.
A key part of our strategy here is reduce the amount of budget being spent on clicks where the person was searching for “pukara estate”, and instead spend more budget on clicks where the person did not include this in their search.
The goal with this is to bring more in more new-to-brand customers, rather than spending money on people who are already know who they are (and most likely would have clicked on a organic link if an ad was not shown them).
We run Search & Shopping ads for this client.
