Case study

Global Paid Ads & Optimisation for Covidence

Jared Farr from Timaru boosted Covidence's free trials 3x via optimization to reduce Cost Per Free Trial across 130+ countries.

The project

Project overview

I started working with Covidence in Sept 2021.

We run ads in 130+ countries, and their main goal is to generate free trials of their software.

Since I started working with them they have seen a 3x increase in free trials.

The main way this was achieved was through focusing on optimisation work to reduce their Cost Per Free Trial.

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