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Case study

LinkedIn Content Strategy and Execution for Springbrook Foods

Michelle Joe (Auckland) delivered LinkedIn content strategy and creation for Springbrook Foods, with copy, visuals, HubSpot uploads, and monthly sessions.

LinkedIn Content Strategy and Execution for Springbrook Foods

The project

Project overview

Springbrook Foods are New Zealand's trusted taste makers, creating bespoke ingredient and condiment solutions with offices in Auckland, Napier and Blenheim.

They work with food chains/groups or manufacturers who want innovation, flexibility, flavoursome ingredients/condiments, whilst ensuring reliability, brand protection and food safety. 

Springbrook Foods was in the position to take the company to the next level with growth targets and start marketing to connect with new and different businesses. In addition to this, position themselves as thought leaders in their industry and a trusted source for knowledge.

How we supported Springbrook Foods:

  • Plan, launch and create LinkedIn post content
    + Copy and visuals for posts & load to HubSpot
    + Monthly content collaboration sessions

Client feedback

Michelle from Craft ‘n Connect was instrumental in launching our LinkedIn content marketing efforts. Her creative approach, receptiveness to feedback, and willingness to use our preferred marketing tools made our collaboration effortless. I would highly recommend Michelle for social media content creation and planning.

Project gallery

More from the project

LinkedIn Content Strategy and Execution for Springbrook Foods gallery 1
LinkedIn Content Strategy and Execution for Springbrook Foods gallery 2