The project
Project overview
McKenzie & Co. are your experts in land development design, delivery & advisory solutions. Creating better environments for people to live, work and play.
Founder Clayton McKenzie established the business in 2014, and it has since expanded into a team of over 100 professionals across 8 locations across Aotearoa.
With many changes over the years, it was time to evolve their brand and launch a new website.
We were invited to be part of McKenzie & Co’s new brand evolution, helping tell their story and creating messaging that better reflects their progress and who they are today.
This collaboration was more than creating content; it was about building something together that feels more premium and aligned, as well as emphasising the brand’s big picture thinking of developing a lasting impact on NZ’s future landscape.
How we supported McKenzie & Co:
Refining their brand identity and tone of voice
Content writing for their Capability Statement
Corporate communications, featured articles
Social media post content
Fresh copy for a 15-page website
With the new website, you’ll experience a clean and modern design that’s easy to navigate, and discover:
A deeper look at their core values and the people behind McKenzie & Co.
A closer look at their expertise and experience
A Chinese translation of the site
The insights section with the latest blogs, news and updates
Client projects, results, and stories we’re proud to share
Careers and company benefits
Client feedback
Michelle is fantastic to work with, I have been able to rely on her for brand tone of voice, social posts, website and corporate communications. It’s great to have an expert copywriter in your corner, with the rise of AI, I believe that audiences are becoming more aware and increasingly discerning about content. Michelle is able to understand a brand and what voice applies. She is great to deal with, sticks to timelines and delivers great work! She’s a superstar content writer.
Sarah. C, Marketing Manager of McKenzie & Co.
