Project overview
This project required a complete rewrite of existing copy on all webpages at theresearchagency.com, to align with a planned brand refresh. I utilised chosen brand imagery and the pre-existing top-level byline 'The Art of Knowing People' to create distinct brand voice guidelines, and then used these guidelines to inform web copy. This brand voice was also used in other projects for the organisation, including email newsletters, thought leadership articles and social media posts.
