Uppli E.

I'm Uppli, an SEO/AI Search freelancer based in Auckland with 10+ years of hands-on experience across agencies and independent consulting.

Before going independent around five years ago, I was the SEO Team Lead at a boutique Auckland SEO agency, where I led campaigns across a range of industries and built the kind of technical and strategic depth that only comes from doing the work at that level. Going solo meant I could take that experience and apply it directly for clients, without the layers that slow things down in a larger agency setup.

Most of my clients come to me because their current setup isn't delivering clear results, or they're not sure what they're actually getting for their spend. I work directly with every client, every time. You talk to the person doing the work.

My focus is two things: SEO and AI search visibility.

SEO that Auckland businesses can actually measure is what I've built my practice around. That means technical foundations, content that earns rankings, and a strategy built around your specific market rather than a templated approach. I've worked across ecommerce, SaaS, tourism, fashion, healthcare, trades, and professional services, so the chances are I've worked in your industry before.

The second piece is newer, but increasingly important. AI search visibility, also called AEO (Answer Engine Optimisation) or GEO (Generative Engine Optimisation), is about getting your business cited and recommended inside tools like ChatGPT, Gemini, and Google's AI Overviews. This is where a growing number of buying decisions now start. As an AI SEO expert working across both traditional and generative search, I help clients build visibility in both places at once.

Some recent results worth knowing about:

• A sports platform grew organic clicks by 249% through technical SEO, content strategy, and local landing pages

• A local service business went from invisible online to a consistent flow of qualified leads through organic search alone

• An NZ startup grew from 4,000 to 24,000 monthly users through SEO and content strategy

I've worked with businesses across New Zealand and internationally, from small local operators to scaling startups and established ecommerce brands. The industries vary. The approach is always the same: understand what's actually holding the site back, fix it properly, and build something that compounds over time.

If you want to rank on Google and get cited by AI, I can help with both.

I work best with businesses that want straight talk, consistent activity, and results they can actually measure. If that sounds like you, get in touch.