Sarah Direen

Creative, strategic, and unapologetically driven. I love turning big ideas into bold campaigns that deliver!

With a background spanning marketing strategy, brand partnerships, and high-profile event work – alongside my hands-on involvement in grassroots rugby – I bring a unique edge to digital strategy, brand storytelling, and campaign execution. I’ve built social channels from the ground up, delivered standout moments on and off-screen, and know how to balance the detail with the big picture.

I’m also the very proud co-host and PR lead for Bestie Boos – a fast-growing podcast unpacking friendship, life, and pop culture through an unfiltered, very real lens.

Whether I’m brining a social media channel to life, producing a video, crafting a paid ad, setting a new brand strategy or shaping a sponsorship, I believe the best work sits at the intersection of clarity, creativity, and connection – it’s a win, win, win!