Michelle Burns

Kia Ora, I’m Michelle, a strategic marketer and hands‑on business leader with deep experience across agriculture, wine, construction, and community‑focused organisations.

Over the past decade, I’ve built a reputation for developing robust, investor‑ready strategies and transforming complex businesses into clear, compelling brands. My work spans the full spectrum of marketing and commercial delivery: product management, lifecycle analysis, brand identity development, business strategy, succession planning, coaching, operational process flows, and even bid writing for multimillion‑dollar tenders.

I’m at my best when I’m aligning teams, tightening operations, and ensuring strategy, tactics, and budgets all work together seamlessly.

My approach is deeply human‑centred. I’ve worked with farmers, growers, builders, and community leaders and I understand the real‑world pressures facing people in primary industries and small teams. I’m passionate about creating sustainable workplaces and I bring that lens into every project and leadership role.

I’ve led major rebrands, launched new products into competitive markets, guided directors through strategic planning, and built marketing systems that support long‑term growth. Whether I’m working independently or alongside internal teams, I bring clarity, structure, and momentum.

If you’re looking for someone who can blend strategy with execution and help your organisation grow in a sustainable, human‑centred way, I’d love to connect.