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Hire a Digital Strategy Consultant in New Zealand

Drive online growth and simplify customer journeys with a clear digital roadmap from an experienced New Zealand strategist.

Kylie May, Graphic & Web Designer freelancer

Auckland

Kylie May

Graphic & Web Designer

Billy Waller, Graphic & Web Designer freelancer

Queenstown/Wanaka

Billy Waller

Graphic & Web Designer

Kirsten Manners, Google & Meta Ads Specialist freelancer

Nelson

Kirsten Manners

Google & Meta Ads Specialist

Katie Parsons, Digital Marketing & Paid Ads Expert freelancer

Wellington

Katie Parsons

Digital Marketing & Paid Ads Expert

Stu Clark, Web Design, SEO & SEM Consultant freelancer

Christchurch

Stu Clark

Web Design, SEO & SEM Consultant

Kristy Howatson, Paid Ads Expert freelancer

Christchurch

Kristy Howatson

Paid Ads Expert

What this service is for

What can a digital strategy consultant help you build?

A digital strategy consultant helps you align customer experience, marketing and technology into a practical roadmap that increases sales, reduces costs, and prioritises the right digital investments for your business.

Improve how customers find and buy

Identify weak conversion points, prioritise fixes and recommend specific campaigns or platform changes to increase enquiries and sales.

Make customer journeys easier

Map the end-to-end customer experience, remove friction and suggest low-to-high effort improvements to lift retention and satisfaction.

Prioritise tech and platform spend

Compare tools, integrations and build vs buy options so you invest only in platforms that move the business forward.

How Unicorn Factory works

A simple way to find the right freelancer.

Create one project brief, compare applications from relevant freelancers, and choose who you would like to meet.

Step 01

Tell us what you need.

Use the guided brief to explain the outcome, timing, budget, and context. You do not need to prepare a technical specification.

Create your project brief

Freelancers in our network

Profiles from our network

The freelancer profiles shown below are examples of specialists in the Unicorn Factory network. If you’re ready, create a short project brief — relevant freelancers will apply, you review the applications, and Unicorn Factory makes warm introductions.

Tell us about your project

Ideas for your brief

Practical project ideas you can brief

Three common engagements you can use as a starting brief. Each scope is illustrative — final deliverables and pricing are agreed directly with the freelancer.

01

Discovery audit & prioritised roadmap

A compact review to surface quick wins and a costed, prioritised roadmap for marketing, UX and tech.

  • Stakeholder interviews and business goals summary
  • Analytics and conversion audit (GA4, Search Console or agreed tools)
  • A prioritised roadmap with low/medium/high effort items and estimates
  • Suggested next-phase briefs for execution (campaigns, UX or platform work)
02

Conversion optimisation for lead generation

Focused work to increase form, phone or booking enquiries across a defined funnel or landing page set.

  • Funnel analysis and heatmap/user behaviour review (eg. Hotjar or agreed tools)
  • Hypothesis list and A/B test plan
  • Wireframes or landing page copy improvements
  • Implementation checklist and optional handover notes for your developer
03

Ecommerce growth plan and platform recommendation

Assessment and recommendations to grow online sales, including platform, integrations and marketing mix.

  • Current state review: product, pricing, fulfilment and analytics
  • Platform options with pros/cons (Shopify, WooCommerce, headless approaches)
  • Marketing channel mix and media plan (SEO, paid, email)
  • A phased implementation roadmap with estimated costs

Pricing guidance

How much does digital strategy cost?

Indicative NZ$ price bands to help you plan. Final scope, GST and freelancer rates vary — request a tailored quote when you post your brief.

Small diagnostic & quick wins

Short audits, a conversion review or a simple roadmap for a single product line or landing flow.

NZ$1,200–NZ$5,000

Mid-level strategy & roadmap

Cross-channel strategy, stakeholder workshops, analytics setup and a prioritised implementation plan for an SME.

NZ$6,000–NZ$18,000

Full transformation programme

Comprehensive digital transformation including platform selection, implementation planning, and multi-phase delivery support.

NZ$25,000–NZ$120,000+

What affects the price

  • Project scope and number of stakeholders to interview
  • Complexity of systems and integrations (CRM, ecommerce, ticketing)
  • Experience level of the consultant and whether specialist skills are needed
  • Required research depth (user research, analytics, technical discovery)

Estimates are indicative. Final costs depend on scope and freelancer rates. Prices are NZ$, may exclude GST and ongoing software or platform fees, and are agreed directly with the freelancer.

Frequently asked questions

Common questions before you hire.

Answers to the questions clients commonly ask before starting a brief.

Still deciding what you need?

Start with the outcome and the context you already have. A polished specification is not required.

How long does a typical project take?

Small audits can take 1–3 weeks; a full strategy and roadmap commonly takes 4–10 weeks depending on stakeholder availability and research depth.

Will a freelancer handle implementation too?

Some consultants offer implementation or will work with your team; others deliver a handover. Ongoing support or build work is something to agree directly with the freelancer in your brief.

How do I start the process on Unicorn Factory?

Create a short project brief describing outcomes, timeline and budget. Relevant freelancers apply, you review the applications, and Unicorn Factory makes warm introductions.

How do I know a freelancer is a good fit?

Look for relevant New Zealand experience, examples of similar work, clear methodology and client references where available. Ask for a short proposal and next-step costs before hiring.

Are the price ranges fixed quotes?

No. Price bands are indicative NZ$ estimates to help planning. Final scope, deliverables and the freelancer’s rate determine the actual quote.

Ready to get moving?

Ready to brief a digital strategist?

Create a short project brief now and we’ll invite relevant freelancers to apply so you can review proposals and choose who to speak with.