Mel M.
Art Director in Auckland
Auckland-based designer Mel Matthews offers 20+ years' expertise in branding, marketing design & AI imagery. Elevate your brand with creative direction.
- Location
- Auckland
- Availability
- 5-10 hours per week
- Category
- Design & Creative
- Project examples
- 6 projects
About
Hi I'm Mel, a designer and art director with over 20 years of experience, specialising in branding, marketing design and Ai-generated image art direction.
Experienced Marketing designer - working across print, social and digital communication for both in-house and agency settings from concept through to production. I work fast and effectively in this area thanks to years of hands-on experience.
Branding - this needs a more considered approach, with more time needed to develop initial strategy and scope and time needed to craft bespoke designs, so I only take on 1–2 branding projects per month to ensure quality and focus.
Ai-generated imagery - I specialise in creative bespoke images for brands using MidJourney
I currently work part-time as an in-house Creative Director and have hands-on experience working across a range of categories from FMCG, Finance, Education, Tourism and Fashion and across campaign ideation, social media (including writing content and post copy), brand identity and brand guidelines, posters, leaflets, annual reports and brochures - and experience managing and art directing photo shoots.
To view more of my work visit melmatthewsdesign.com
Portfolio
Selected projects and examples of this freelancer's work.
Hubbards Australia launch
- Graphic Design
- Illustration
- Social Media Marketing
Mel M.
Polka Dog Brand Identity
- Graphic Design
- Illustration
- Icon Design
Mel M.
'I Love' brand Insta Reset
- Graphic Design
- Content Strategy
- Brand Identity & Visual Identity
Mel M.
Waiheke Pure Brand Identity & Guidelines
- Web Design
- Brand Identity & Visual Identity
- Brochure Design
Mel M.
Waiheke Island Tourism - Brand Identity & Campaign
- Brand Identity & Visual Identity
- Brand Strategy
- Brochure Design
Mel M.
'Supervolcanic' - Brand Identity, Brand Guidelines and Digital Campaign
- Poster Design
- Brand Identity & Visual Identity
- Graphic Design
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