The project
Project overview
Working alongside strategist Kelly Addis and Creative Director Andy Lish, we developed a unique positioning, brand identity and campaign to help Waiheke Island drive tourism back to the Island post the Covid 'lock down'. This was developed during New Zealand’s first ever ‘lock down’ and launched shortly after.
My Creative solution included: Brand identity | Brand Guidelines | Website Design | Brochureware | Stationery | Signage | Social Templates | Livery
Client feedback
"I’ve had the privilege of working with Mel for many years, first in agency life and now as an ongoing creative partner. She’s a sharp designer, a great problem solver, and always brings a level-headed, solutions-focused approach to every brief. She takes feedback like a pro, works efficiently, and makes the whole process enjoyable. Simply put, she’s one of the best!"
Kelly Addis
Strategist & founder, Boiler Room MelbourneKelly Addis
