Skip to main content
Hubbards Australia launch

Hubbards Australia launch

Branding by Mel Matthews

Completed
November 2025
Category
Branding
Location
Auckland
Role
Art Director

About this project

Hubbards Australia D2C social promotion required a tailored landing page design, along with a range of new social content to promote the new flavour variants and packaging. I art directed the campaign, working with Jo Bridgford (food stylist) to develop key recipes and images to promote each of the new variants.

My creative solution included: Art Direction of photography | Landing page design | Social Creative for static posts and animations | Illustration to support the supplied iconography.

Mel Matthews

Mel Matthews

Art Director

Location
Auckland