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Hubbards Australia launch

Mel Matthews delivered a tailored landing page design and social content for Hubbards Australia D2C launch, art directing photography to promote flavours.

Project overview

Hubbards Australia D2C social promotion required a tailored landing page design, along with a range of new social content to promote the new flavour variants and packaging. I art directed the campaign, working with Jo Bridgford (food stylist) to develop key recipes and images to promote each of the new variants.

My creative solution included: Art Direction of photography | Landing page design | Social Creative for static posts and animations | Illustration to support the supplied iconography.