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Case study

Hubbards Australia launch

Mel Matthews delivered a tailored landing page design and social content for Hubbards Australia D2C launch, art directing photography to promote flavours.

Hubbards Australia launch

The project

Project overview

Hubbards Australia D2C social promotion required a tailored landing page design, along with a range of new social content to promote the new flavour variants and packaging. I art directed the campaign, working with Jo Bridgford (food stylist) to develop key recipes and images to promote each of the new variants.

My creative solution included: Art Direction of photography | Landing page design | Social Creative for static posts and animations | Illustration to support the supplied iconography.