Hattie L.

I'm Hattie, a senior creative jack-of-all-trades with 15+ years working across brand, design and marketing teams in NZ and London. I specialise in transforming information into compelling brand stories. I take a collaborative, curious approach to building brands that truly reflect the businesses behind them.

My background isn't typical for a brand designer. I studied Fine Art Curation before finding my way into the world of brand and design — and that gave me a unique visually analytical lens. Diligent, focused, and meticulous, I lead with big-picture strategic thinking, then roll up my sleeves and get stuck into the detail.  

Capabilities

• Brand Strategy — A clear strategic foundation that guides every creative decision.

• Brand Identity — A cohesive visual and verbal language built to last.

• Design — Assets and templates that give your business a consistent presence iin print and digital channels.

• Copywriting — Short and long-form content for sales and marketing comms.

• Consulting — Strategic direction and hands-on support for effective brand implementation.

Why work with me

Most creative partners specialise in one discipline. I've worked across several.

With experience as an art director, head of content, copywriter, graphic designer, and ecomm and marketing executive, I bring a breadth of thinking that's not often found in a single collaborator. Strategy, design, copy, content: I'm equally at home across it all, which means less briefing, fewer handoffs, and more cohesive work.

You're getting a senior creative who can hold the entire brand vision and execute across it.

Clients

I founded my studio, No. 23, to help small-medium sized companies and founder-led businesses find their voice. My ideal clients are looking to advance their business and understand the role a strong brand plays in getting there. They know their business inside out, but struggle to communicate it clearly and consistently.

Whether you're starting from scratch or looking to sharpen what you've already buit, I can help you figure out your next move.