Georgia F.

Hey, I’m Georgia! I’m an ecommerce marketer specialising in email and retention for DTC brands.

I currently lead marketing and ecommerce for a DTC brand across New Zealand and Australia, alongside working with a range of brands on their email marketing.

I’ve rebuilt lifecycle programmes from the ground up, including one that increased flow revenue per recipient nearly 8x, and I work across both the strategic and hands-on sides of email – from planning the customer journey through to copy, design, build and optimisation.

Because my experience goes beyond email, I’m always thinking about the bigger ecommerce picture too – acquisition, conversion rate, AOV, promotions, product launches, merchandising and how email fits into all of it.

I can help with:
✅ Email campaigns
✅ Klaviyo flows & automation
✅ Signup forms & list growth
✅ Segmentation & testing
✅ Lifecycle strategy & optimisation
✅ Ongoing email & retention management

Whether you need help improving an existing account or someone to take more ownership of the channel, I can jump in and get up to speed quickly.

If you’re looking for someone who understands both the email account and the business behind it, I’d love to chat.