The project
Project overview
Paid ads are the main sales tool for this Solar and Hotwater Heatpump installation business.
The main goal of this strategy is to increase the number of quality leads via meta ads while simultaneously decreasing the cost per lead.
This paid ads strategy tests different content and lead generation objectives monthly.
The client provides the photography and videography and I design the ad creative, write the copy and set up and manage the ads.
✅ Lead gen paid ad strategy
✅ Ad content (creative & copy)
✅ 100+ quality leads p/m
✅ Ongoing ad optimisation
