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Case study

Email Marketing Transformation for Rugby Bricks

Ben Seelen boosted Rugby Bricks' email marketing, growing email-attributed revenue from 5-10% to over 33% and launching a 70k-subscriber newsletter.

Email Marketing Transformation for Rugby Bricks

The project

Project overview

In 2022 Rugby Bricks engaged me to drive more revenue from of their email marketing.

They were sitting at about 5-10% of revenue being attributed from email. Now, more than a third is attributed to email marketing.

By using rugby related subject lines (Kick your cart into touch was a personal fav) and featuring athletes using Rugby Bricks products, we took their email marketing to a new level and now send a weekly newsletter to over 70k rugby players and coaches each week.

Working with Rugby Bricks went so well, I came on at the start of 2024 as a director.

Client feedback

"By not working with Ben sooner, we've left hundreds of thousands on the table"

Kale Panoho - CEO of Rugby Bricks