The project
Project overview
When DogZen approached us two years ago, they needed to overhaul and tighten their digital activity. We started small, initially focusing on getting their Facebook ads working properly.
From there, we introduced Google Ads, followed by optimising their CRM system, and eventually led to a visual rebrand and a new website build. This gradual and methodical approach transformed their digital marketing strategy, allowing us to measure and attribute success to specific channels and activities, driving significant growth and improvements across all platforms.
Results & Impact
Our ongoing collaboration has positioned DogZen for lasting success. The comprehensive digital overhaul and visual rebrand have resulted in standout improvements in advertising performance, sales growth, customer engagement, and brand presence.
Thanks to our integrated approach, all digital activities are now aligned, trackable, and optimised for maximum impact.
Increased ROI
Boosted Facebook advertising Return on Ad Spend (ROAS) from an average of $0.88 to an impressive $8.20 for every dollar spent.
Expanded Reach
Introduced Google Ads, driving more sales and achieving a ROAS of $9.35 for every dollar spent.
Enhanced Engagement
Grown the customer database with a 44% engagement rate and improved conversion rates.
Social Media Growth
Grew social media following to over 100,000 followers.
Improved Conversion Rates
Increased website conversion rates to 22%.
Brand Consistency
Implemented a cohesive brand identity across all platforms.
Client feedback
“We're in our second year of working with Tymon at The Goods and I absolutely recommend her! She felt like one of the team instantly, instantly, and guides us through the ever-changing (at times, very confusing!) world of digital marketing in a way that helps us get the most bang for buck from our budget. She totally gets our brand and our direction, and is always bringing us clever new ideas to improve the way we reach and connect with people. She has also significantly improved our ROAs...the numbers don't lie! Very happy to have her working alongside us and helping us grow."
Alisa Vette, Dog Zen
