Breakthrough Global 360-Marketing Campaign for Trilogy Vitamin C Booster

Overview
The challenge was to re-invigorate the Trilogy innovation pipeline with a breakthrough innovation and deliver a fully integrated global 360-marketing campaign in order to 1) recruit new customers to the brand 2) Increase Trilogy Brand Awareness 3) Increase Market Share

Contribution 
·       Product Development & consumer trial
·       Packaging: copy writing, key USP, positioning within the range
·       Compliance
·       Pricing and margin analysis
·       Category reviews for key strategic retailers in NZ, AU, USA, and Europe
·       Go to Market strategy & creation of promo plans per retailers
·       Trade Marketing assets: Catalogues, POS, in store collaterals, trade magazines
·       Roadshow & eventing
 
Outcome 
·       Won Best Beauty Marketing campaign of the Year at Green Cross Health and Best Launch of the year with Vitamin C Booster Treatment
·       Yearly forecast was sold two months after launch!
·       Due to significant success range was extended Vitamin C was extended twice and a new Booster series was later introduced